Overloop 455 Spam Trigger Words to Avoid in 2021 (This article was updated on Oct. 15 2021)
These are not the spam words you are looking for."
You're not a Jedi knight -yeah sorry- so don't try too hard to get in with the spam words they're looking for.
Instead, take a look at this list of the 455 spam trigger words and expressions that are most likely to hurt your email deliverability at this time.
But… I need some of these spam words!
Context is what matters. SPAM filters have become more sophisticated over time and can now analyze the context in which you use these keywords. Of course, if you need to write to prospects about inbound marketing, it’s quite a challenge not to use words or expressions like “traffic”, “marketing solutions” or “ sales”, just use them carefully, and find ways not to use them in a possibly suspicious way, because they are actually spam trigger words.
Chances are that a creative subject line might also positively affect your opening rate!
Related: 6 Cold Email Rules Based on 10,615,314 Emails Sent The list of spam trigger words? Yes, yes… there you go! # 100% #1 $$$ 100% free 100% Satisfied 4U 50% off A Accept credit cards Acceptance Access Accordingly Act Now Action Ad Additional income Addresses on CD Affordable All natural All new Amazed Amazing Amazing stuff Apply now Apply Online As seen on Auto email removal Avoid Avoid bankruptcy B Bargain Be amazed Be your own boss Being a member Beneficiary Best price Beverage Big bucks Bill 1618 Billing Billing address Billion Billion dollars Bonus Boss Brand new pager Bulk email Buy Buy direct Buying judgments C Cable converter Call Call free Call now Calling creditors Can’t live without Cancel Cancel at any time Cannot be combined with any other offer Cards accepted Cash Cash bonus Cashcashcash Casino Celebrity Cell phone cancer scam Cents on the dollar Certified Chance Cheap Check Check or money order Claims Claims not to be selling anything Claims to be in accordance with some spam law Claims to be legal Clearance Click Click below Click here Click to remove Collect Collect child support Compare Compare rates Compete for your business Confidentially on all orders Congratulations Consolidate debt and credit Consolidate your debt Copy accurately Copy DVDs Costs Credit Credit bureaus Credit card offers Cures Cures baldness D Deal Dear [email/friend/somebody] Debt Diagnostics Dig up dirt on friends Direct email Direct marketing Discount Do it today Don’t delete Don’t hesitate Dormant Double your Double your cash Double your income Drastically reduced E Earn Earn $ Earn extra cash Earn per week Easy terms Eliminate bad credit Eliminate debt Email harvest Email marketing Exclusive deal Expect to earn Expire Explode your business Extra Extra cash Extra income F F r e e Fantastic Fantastic deal Fast cash Fast Viagra delivery Financial freedom Financially independent For free For instant access For just $ (some amount) For just $xxx For Only For you Form Free Free access Free cell phone Free consultation Free DVD Free gift Free grant money Free hosting Free info Free installation Free Instant Free investment Free leads Free membership Free money Free offer Free preview Free priority mail Free quote Free sample Free trial Free website Freedom Friend Full refund G Get Get it now Get out of debt Get paid Get started now Gift certificate Give it away Giving away Great Great offer Guarantee Guaranteed H Have you been turned down? Hello Here Hidden Hidden assets Hidden charges Home Home based Home employment Home based business Human growth hormone I If only it were that easy Important information regarding In accordance with laws Income Income from home Increase sales Increase traffic Increase your sales Incredible deal Info you requested Information you requested Instant Insurance Insurance Internet market Internet marketing Investment Investment decision It’s effective J Join millions Join millions of Americans Junk L Laser printer Leave Legal Life Life Insurance Lifetime Limited limited time Limited time offer Limited time only Loan Long distance phone offer Lose Lose weight Lose weight spam Lower interest rates Lower monthly payment Lower your mortgage rate Lowest insurance rates Lowest Price Luxury Luxury car M Mail in order form Maintained Make $ Make money Marketing Marketing solutions Mass email Medicine Medium Meet singles Member Member stuff Message contains Message contains disclaimer Million Million dollars Miracle MLM Money Money back Money making Month trial offer More Internet Traffic Mortgage Mortgage rates Multi-level marketing N Name brand Never New customers only New domain extensions Nigerian No age restrictions No catch No claim forms No cost No credit check No disappointment No experience No fees No gimmick No hidden No hidden Costs No interests No inventory No investment No medical exams No middleman No obligation No purchase necessary No questions asked No selling No strings attached No-obligation Not intended Not junk Not spam Now Now only O Obligation Offshore Offer Offer expires Once in lifetime One hundred percent free One hundred percent guaranteed One time One time mailing Online biz opportunity Online degree Online marketing Online pharmacy Only Only $ Open Opportunity Opt in Order Order now Order shipped by Order status Order today Outstanding values P Passwords Pennies a day Per day Per week Performance Phone Please read Potential earnings Pre-approved Presently Price Print form signature Print out and fax Priority mail Prize Problem Produced and sent out Profits Promise Promise you Purchase Pure Profits Q R Rates Real thing Refinance Refinance home Refund Removal Removal instructions Remove Removes wrinkles Request Requires initial investment Reserves the right Reverses Reverses aging Risk free Rolex Round the world S S 1618 Safeguard notice Sale Sample Satisfaction Satisfaction guaranteed Save $ Save big money Save up to Score Score with babes Search engine listings Search engines Section 301 See for yourself Sent in compliance Serious Serious cash Serious only Shopper Shopping spree Sign up free today Social security number Solution Spam Special promotion Stainless steel Stock alert Stock disclaimer statement Stock pick Stop Stop snoring Strong buy Stuff on sale Subject to cash Subject to credit Subscribe Success Supplies Supplies are limited T Take action Take action now Talks about hidden charges Talks about prizes Teen Tells you it’s an ad Terms Terms and conditions The best rates The following form They keep your money -- no refund! They’re just giving it away This isn’t a scam This isn’t junk This isn’t spam This won’t last Thousands Time limited Traffic Trial U Undisclosed recipient University diplomas Unlimited Unsecured credit Unsecured debt Unsolicited Unsubscribe Urgent US dollars V Vacation Vacation offers Valium Viagra Vicodin Visit our website W Wants credit card Warranty We hate spam We honor all Web traffic Weekend getaway Weight Weight loss What are you waiting for? What's keeping you? While supplies last While you sleep Who really wins? Why pay more? Wife Will not believe your eyes Win Winner Winning Won Work from home X Y You are a winner! You have been selected Your income So, that’s it? No risk to end up in the spam folder if I avoid these spam trigger words?
I wish it were that easy, but spam words are not the only thing hurting your deliverability.
But it doesn’t have to be a hassle either!
In order to better the odds, the best course of action to adopt would be to:
Watch your subject line - read this article about how to pick a good cold email subject line. Avoid all caps, exclamation points and using red fonts Use a reliable ESP and reliable tools (like Overloop for outbound for example) Use links carefully - read this article about the best practices for links in your emails Keep your emails short Try not to attach files
You can find more in-depth tips about deliverability in our article
10 pro tips avoid spam folder.
Did we missed any spam trigger words? Let us know and share this piece if you liked it!