500+ Trigger Words Guaranteed to Supercharge Your Copy

Forster Perelsztejn author on Overloop free CRM blog
Forster Perelsztejn Oct 24, 201710 min read

Believe it or not, emotion will drive every decision you make today.

This article by renowned negotiator and author Jim Camp highlights the neuroscientific facts that hide behind the choices we make. Logic and information are important, but worthless without involving emotion.

As a business person, taking emotions into account when conducting transactions is central, and you should use every tool you can get in order to do so.

So what about emotional trigger words?

Words have been scientifically proven to be powerful.

  • Words can alter perception. According to a study published in 2013 by the University of Wisconsin-Madison, language has the power to reshape our knowledge and expectations of the world we see.
  • Several studies prove abundantly that consulting social media triggers dopamine and oxytocin releases depending on the kind of posts you come across.

Using the right specific words in a mindful and sensible way can dramatically affect the success of your business efforts, so why not give it a shot?

This post will provide you with an extensive list of trigger words you can start using today to make a difference!

Related: 7 Proven Subject Lines That Generated $720k in ARR

Motivation

Take it from the most liked sports brand on Facebook and the 8th more influential overall; inspiring people is a great way to get them to take action!

Besides, how long can you scroll down your Facebook feed without stumbling across a motivational/inspirational quote? Exactly, people thrive on motivation.

  • Action
  • Actuation
  • Advocate
  • Afflatus
  • Angle
  • Animus
  • Applaud
  • Approach
  • Assist
  • Awakening
  • Boost
  • Brainchild
  • Buck-up
  • Buoy
  • Catalyst
  • Champion
  • Cheer up
  • Creativity
  • Deep thinking
  • Desire
  • Disposition
  • Drive
  • Egg on
  • Embolden
  • Encouragement
  • Enthusiasm
  • Excite
  • Fire
  • Galvanize
  • Genius
  • Get up and go
  • Gimmick
  • Goad
  • Hearten
  • Hunch
  • Hunger
  • Idea
  • Illumination
  • Impetus
  • Impulse
  • Impulsion
  • Incentive
  • Incitation
  • Incite
  • Incitement
  • Inclination
  • Inducement
  • Influence
  • Insight
  • Inspirit
  • Instigate
  • Instigation
  • Interest
  • Kick
  • Kindle
  • Motivation
  • Motive
  • Motives
  • Muse
  • Notion
  • Persuasion
  • Praise
  • Predetermination
  • Predisposition
  • Promote
  • Prop up
  • Propose
  • Provocation
  • Psych up
  • Push
  • Reason
  • Reassure
  • Recommend
  • Refresh
  • Revelation
  • Revivify
  • Right stuff
  • Rouse
  • Spark
  • Spur
  • Stimulus
  • Stir
  • Strengthen
  • Suggestion
  • Thought
  • Vision
  • Whim
  • Wish

Curiosity

Clickbait headlines have been around for quite a while now. But why do they work so fantastically? Because it plays on people's natural inclination to want to know what's hidden from them.

But don't do it like that, do it the white hat way, use nice trigger words and deliver real value.

  • Analytical
  • Backdoor
  • Banned
  • Behind the Scenes
  • Black Market
  • Blacklisted
  • Bootleg
  • Censored
  • Concealed
  • Concern
  • Confessions
  • Confidential
  • Controversial
  • Cover-up
  • Covert
  • Eagerness
  • Eavesdropping
  • Examining
  • Forbidden
  • Forgotten
  • Gossip
  • Hidden
  • Hooked
  • Illegal
  • Immersed
  • Impertinent
  • Inquiring
  • Inquiring mind
  • Inquisitiveness
  • Insider
  • Interest
  • Intrusiveness
  • Investigation
  • Keen
  • Little known
  • Meddlesome
  • Newsmonger
  • Nosiness
  • Off-limits
  • Officiousness
  • Peeping
  • Private
  • Prying
  • Questioning
  • Regard
  • Scrutinizing
  • Searching
  • Secrets
  • Smuggled
  • Snooping
  • Strange
  • Taken
  • Thirst for knowledge
  • Unauthorized
  • Unusual
  • Withheld
  • Wondering

Lust

BREAKING NEWS: Sex sells!

Even sex words. Who would've thought?

Sex has a way to attract and command attention that works in most situations. Don't overuse it, don't be obscene and use the trigger words below intelligently!

  • Animalism
  • Appetence
  • Appetite
  • Appetition
  • Brazen
  • Burn
  • Covet
  • Crave
  • Craving
  • Cupidity
  • Debauchery
  • Depraved
  • Desire
  • Dirty
  • Excitement
  • Exposed
  • Fervor
  • Forbidden
  • Hunger
  • Hypnotic
  • Lascivious
  • Licentiousness
  • Lick
  • Lonely
  • Longing
  • Lust
  • Naked
  • Naughty
  • Need
  • Passion
  • Provocative
  • Scandalous
  • Self-indulgence
  • Sensual
  • Sex
  • Shameless
  • Sinful
  • Sleazy
  • Sleeping
  • Spank
  • Sweaty
  • Tantalizing
  • Tawdry
  • Thirst
  • Thrilling
  • Uncensored
  • Urge
  • Want
  • Wanton
  • Wantonness
  • Whip
  • Yearn

Happiness

People share what makes them happy. I mean, just look at your social media feeds.

Trigger happiness in your readers/customers/prospects and they will talk about you.

  • Amazing
  • Animated
  • At ease
  • Audacity
  • Backbone
  • Belief
  • Blessed
  • Blissful
  • Blithe
  • Bountiful
  • Bravery
  • Breathtaking
  • Bright
  • Cheer
  • Cheerful
  • Child-like
  • Chipper
  • Chirpy
  • Comfortable
  • Conquer
  • Constructive
  • Content
  • Courage
  • Courageous
  • Creative
  • Daring
  • Defiance
  • Delight
  • Devoted
  • Ecstatic
  • Elated
  • Encouraged
  • Energetic
  • Euphoric
  • Excited
  • Exhilarated
  • Exultant
  • Eye-opening
  • Faith
  • Fearless
  • Festive
  • Flying high
  • Frisky
  • Fulfilling
  • Fun-loving
  • Funny
  • Glad
  • Gleeful
  • Glorious
  • Glowing
  • Grateful
  • Gratified
  • Grit
  • Guts
  • Happy
  • Heart
  • Heartfelt
  • Helpful
  • Hero
  • Innocent
  • Intelligent
  • Jovial
  • Joyous
  • Jubilant
  • Liberated
  • On top of the
  • Optimistic
  • Overjoyed
  • Playful
  • Pleased
  • Resourceful
  • Satisfied
  • Serene
  • Spirited
  • Spunky
  • Sunny
  • Surprised
  • Thankful
  • Thrilled
  • Tickled
  • Triumph
  • Upbeat
  • Uplifting
  • Valor
  • Vibrant
  • Victory
  • Vigorous
  • Wonderful
  • Wondrous

Anger

Avaaz uses strong language to spark indignation or revolt, and spur people to act for the causes they support. War propaganda is also full of this kind of talk. Research shows that pushing people's buttons on a subject they care about will make them want to engage, because now it's about values, and it's personal!

Here are some of the words you can use to that end:

  • Abuse
  • Animosity
  • Antagonistic
  • Arrogant
  • Ass kicking
  • Backstabbing
  • Beat down
  • Bitterness
  • Blow up
  • Bullshit
  • Bully
  • Chagrin
  • Conniption
  • Coward
  • Crooked
  • Crush
  • Disgusting
  • Enmity
  • Evil
  • Force-fed
  • Foul
  • Fury
  • Gall
  • Hate
  • Hissy fit
  • Indignation
  • Ire
  • Irritation
  • Know it all
  • Lies
  • Loathsome
  • Loser
  • Lying
  • Mad
  • Maul
  • Money-grubbing
  • Nazi
  • No Good
  • No-good
  • Obnoxious
  • Outrage
  • Payback
  • Pound
  • Preposterous
  • Punish
  • Rage
  • Rankle
  • Resentment
  • Revolting
  • Ruthless
  • Sick and Tired
  • Smug
  • Sniveling
  • Snob
  • Snooty
  • Stuck up
  • Umbrage
  • Underhanded
  • Vexation
  • Violence
  • Wrath

Related: 6 Cold Email Rules Based on 10,615,314 Emails Sent

Greed

I'm not exactly sure how many copies of his book Ramit Sethi has sold so far. But I'm pretty sure the title helped in making it a #1 bestseller.

Who doesn't wan't to have more money, pay less or get stuff for free? That's right: no effing body! If you can make your reader perceive financial value in what you have to offer, they'll feel like Scrooge McDuck even before they've started taking any action.

That's what these trigger words are here for:

  • Bargain
  • Best
  • Billion
  • Bonanza
  • Cash
  • Cheap
  • Discount
  • Dollar
  • Double
  • Explode
  • Extra
  • Feast
  • Fortune
  • Free
  • Freebie
  • Frenzy
  • Frugal
  • Gift
  • Greatest
  • Inexpensive
  • Jackpot
  • Luxurious
  • Marked down
  • Massive
  • Money
  • Nest egg
  • Pay zero
  • Prize
  • Profit
  • Quadruple
  • Reduced
  • Rich
  • Savings
  • Six-figure
  • Skyrocket
  • Soaring
  • Surge
  • Treasure
  • Triple
  • Whopping

Fear

Now, why would we want to instil fear in our reader's mind?

Because the stressful stimulus induces a reaction in a part of the brain called the amygdala, which triggers the famous fight or flight reaction. How is that interesting to us?

It allows you to convince your prospect that they're facing a problem you have the solution to. Now, be ethical with these trigger words and go at it only if they actually have that problem and it might cause them trouble. Otherwise, that's called manipulation, and you're not that kind of person, are you?

  • Agony
  • Anxiety
  • Apocalypse
  • Armageddon
  • Assault
  • Backlash
  • Beating
  • Beware
  • Blinded
  • Blood
  • Bloodbath
  • Bloodcurdling
  • Bloody
  • Bomb
  • Buffoon
  • Bumbling
  • Bumbling
  • Catastrophe
  • Caution
  • Collapse
  • Concern
  • Crazy
  • Creeps
  • Cripple
  • Crisis
  • Danger
  • Deadly
  • Destroy
  • Devastating
  • Disastrous
  • Distress
  • Doubt
  • Drowning
  • Dumb
  • Embarrass
  • Fail
  • Feeble
  • Fired
  • Fooled
  • Foreboding
  • Frantic
  • Frightening
  • Gambling
  • Gullible
  • Hack
  • Hazardous
  • Hoax
  • Horrific
  • Horrific
  • Hurricane
  • Insidious
  • Invasion
  • IRS
  • Jail
  • Jeopardy
  • Lawsuit
  • Looming
  • Lunatic
  • Lunatic
  • Lurking
  • Meltdown
  • Mired
  • Mistake
  • Nightmare
  • Painful
  • Pale
  • Panic
  • Peril
  • Phobia
  • Piranha
  • Pitfall
  • Plague
  • Played
  • Plummet
  • Plunge
  • Poison
  • Poor
  • Prison
  • Pummel
  • Pus
  • Reckoning
  • Revenge
  • Risky
  • Scary
  • Scream
  • Searing
  • Shatter
  • Shellacking
  • Silly
  • Slaughter
  • Slave
  • Smash
  • Strangle
  • Stupid
  • Suck
  • Tailspin
  • Tank
  • Targeted
  • Teetering
  • Terror
  • Terrorist
  • Toxic
  • Trap
  • Trepidation
  • Vaporize
  • Victim
  • Volatile
  • Vulnerable
  • Warning
  • Worry
  • Wounded

Safety

In all things business, if you want to earn money, you need to earn trust first. Other than your quality of product/service and brand reputation, you have to make them feel safe through your communication. Here are a few trigger words to help you do just that!

  • Anonymous
  • Assurance
  • Authentic
  • Backed
  • Best-selling
  • Cancel anytime
  • Certainty
  • Certified
  • Cover
  • Defense
  • Dependability
  • Durability
  • Endorsed
  • Faithfulness
  • Freedom
  • Guarantee
  • Immunity
  • Impregnability
  • Infallibility
  • Insulation
  • Insurance
  • Inviolability
  • Ironclad
  • Lifetime
  • Long-term
  • Money back
  • No obligation
  • No questions asked
  • No risk
  • No strings attached
  • Official
  • Perpetuation
  • Preserve
  • Privacy
  • Promise
  • Protected
  • Proven
  • Recession-proof
  • Refund
  • Reliability
  • Research
  • Results
  • Safekeeping
  • Safekeeping
  • Safeness
  • Security
  • Shelter
  • Shield
  • Support
  • Surety
  • Tested
  • Transparency
  • Trustworthiness
  • Try before you buy
  • Unconditional
  • Upholding
  • Verified
  • Warranty

Get them emotional!

Every powerful brand, no… every brand knows it: you must appeal to your audience's emotion if you want to create a connexion with them and, consequently, get them interested in whatever you have to offer.

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