How to Attract, Hire and Lead Sales Talent to Success [Interview with Phill Keene]

Welcome to the first interview of a series I'll be conducting with a few of the best salespeople around! In this first episode, Phill Keene, VP Sales at Costello took some time to discuss the essential roles of a sales leader, how to recruit the right people and how automation done wrong can hurt your sales.

Forster Perelsztejn Nov 21, 201710 min read

500+ Trigger Words Guaranteed to Supercharge Your Copy

Believe it or not, emotion will drive every decision you make today. This article by renowned negotiator and author Jim Camp highlights the neuroscientific facts that hide behind the choices we make.

Forster Perelsztejn Oct 24, 201710 min read

7 Proven Subject Lines That Generated $720k in ARR

After 2 years of running Overloop and cold emailing our way into acquiring new customers, we now have a sense of what cold email subject lines to use in order to get emails opened.

Forster Perelsztejn Oct 17, 201710 min read

10 Top Salespeople's Favourite Sales Movies

Some of the top salespeople around were kind enough to share there thoughts about their favourite sales movies! While some were to be expected, some others were more of a surprise.

Forster Perelsztejn Oct 10, 201710 min read

3 Sales Metrics You Just Can't Overlook

Down with vanity metrics! Okay I might be going too far, vanity metrics aren't useless; page views show how well your operational campaigns are performing and content downloads do show that you are targeting the right audience with the right content.

Forster Perelsztejn Oct 3, 201710 min read
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