One of our mantras here at Overloop is: "Be Lazy." So when you we get the opportunity to learn, for free, simple systems from one of the top negotiators in the world, someone who actually negotiated to save human lives, why not take full advantage of it?
We love email prospecting. We're even building a company based on it. And in doing so, we've seen some pretty good work.
A few days ago I sat down with our sales guy here at Overloop. We talked about how some of our customers didn't manage to close more sales despite our efforts in helping them run more successful email campaigns.
Emulate the greats. If you see them doing something, and it's working, you should be doing your best to replicate their behaviour, especially when it comes to attitude and mindset.
This is not the first time we talk about the importance of following up on this blog. Grant Cardone will tell you to be unreasonable about it.
As you probably know -or don't- Overloop's purpose is to help salespeople cut their time spent on prospecting by 50%. Those efforts are accomplished through our product as well as through this blog.
Like basket balls, emails bounce. Also if you don't aim correctly, you don't score and when they bounce back at you, it hurts.
The perfect email campaign doesn't exist, but you can get pretty damn close to it. And while there's no exact recipe, there are a few ingredients you just have to include if you want to increase your reply rate.
Your ideal customer is Jim Carrey in "Yes Man". Now, if everyone was like him, we wouldn't need trained salespeople to handle objections and overcome the hurdles of the sales process.