
What is Overloop?
Overloop is a sales automation platform.
Send ultra-personalized multi-channel outbound campaigns mixing cold emails and LinkedIn automation.
Are You The One Sending Those Dull Generic Business Emails?
The 3 cold email campaigns you're going to read about come from actual Overloop customers. You will discover how cold emailing worked for a staffing company, an online marketing agency and a SaaS (Software as a Service) companies.
Here at Overloop, we make it a point to educate our customers on how to write great cold emails because automating something that's bad makes it even worse. It matters to us because our success depends on their success. Also, we secretly hope that we'll get fewer bad cold emails by contributing to making things better for everyone in business.
1. Pre-trade show campaign
This customer of ours offers staffing services to companies looking for waiters or hosts/hostesses for specific events, administrative reinforcement or field marketing. They put their customers in touch with handpicked freelancers for a relatively cheap price and offer an online platform to process the financial and administrative aspects of the relationship.
This brilliant campaign they launched a few months ago specifically targeted companies taking part in a trade show in Paris, which they used to their advantage to grab the prospect's attention and give a unique sense of relevance.
Here are the results they obtained:
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