Article on Overloop the sales engagement, cold email, and LinkedIn automation software

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Overloop is a Sales Engagement Platform.
Send ultra-personalized multi-channel outbound campaigns mixing cold emails, LinkedIn automation and phone calls.

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Boosting Sales Efficiency and Results: Leexi's Success Story with Overloop

Philippe Corbisier author on Overloop the sales engagement, cold email, and LinkedIn automation software blog
Philippe Corbisier Jun 5, 20232 min read

In the fast-paced world of SaaS sales, Leexi, the conversational intelligence platform, faced a common challenge: how to handle an outbound sales strategy at scale. Recognizing the need for automation and improved efficiency, they turned to Overloop, to revolutionize their approach. This is how Overloop helped Leexi optimize its outbound strategy, save valuable time, and achieve remarkable results.

Olivier, a key member of the Leexi team, explains that the general challenge with outbound sales lies in scalability. Therefore, they needed a solution that would enable them to find and engage prospects more practically and effectively. Specifically, prepare better lists, target specific profiles, and seamlessly set up outbound automation while still maintaining a personalized touch. Time is a precious resource, and Overloop proved invaluable in saving it without compromising on personalization.

One of the most significant benefits of Overloop was its ability to help Leexi restructure its entire outbound approach. Unlike traditional organizations that focused on individual account-based techniques, Leexi employed a more vertical-focused strategy and by leveraging performance reports for every campaign, they gained valuable insights into how prospects responded, enabling them to fine-tune their engagements for maximum effectiveness.

“Overloop stood out from the competition when it came to choosing a sales engagement platform…” Olivier explains, “One feature that caught my attention was the unique ability to check whether a connection had been established. This meant that Leexi could maintain a seamless workflow within the same sequence, avoiding the need to split accounts like other tools required. Additionally, Overloop’s customizable campaign flows and detailed performance reports empowered the team to gain crucial insights and optimize their campaigns for better results”

“The onboarding experience with Overloop was seamless and intuitive and we were able to make use of the exceptional support and resources made available to us”

Leexi has saved approximately 20 hours per week. This newfound efficiency allowed them to redirect their manual efforts towards hot leads, ultimately doubling the number of deals they could pursue.

Leexi’s journey with Overloop showcases the transformative power of our sales engagement platform. By embracing automation and streamlining your outbound sales strategy, you can also unlock efficiency, save valuable time, and achieved impressive results.

Learn more about Leexi here.