Article on Overloop the sales engagement, cold email, and LinkedIn automation software

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Why Are We Starting This Blog?

Forster Perelsztejn author on Overloop the sales engagement, cold email, and LinkedIn automation software blog
Forster Perelsztejn May 16, 201710 min read

A blog, you say? With highly actionable and insightful content? With powerful advice on how to take on the challenges of online prospecting? Absolutely!

And… wait, I didn’t even introduce myself!

I’m Forster, nice to meet you.

I like words. And I like the prospect –pun intended– of helping you make the most of your sales assignments.

I’d like to say that I have a 45,000-strong reader base but I don’t. I also would like to say I have 20 years of experience in the industry but then I would’ve had to get my first job at 6, which would’ve made my parents really proud, but this is beside the point.

So where is this going?

The point is that I’m eager to serve you with high value content and best practices in the industry, because Overloop has entrusted me to do so.

Email copywriting, deliverability and list building hacks will be at the heart of this blog, and if it can bring you even just a little bit more knowledge than you already have, I will consider my mission accomplished.

In the meantime, if there are any topics you would like to see covered, please let us know.

These are our first steps in this arena and we hope you will enjoy this. And if not, just go soft on us!