Workflows
Generate more revenue and spend less time on repetitive tasks by setting up powerful workflows using a simple, visual interface.
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Sales on autopilot
Automating recurring and boring sales tasks allows you to spend more time engaging with contact. In the end, it means more productivity and more revenue for your sales team.

Automatic enrollment
You can add contacts manually to your workflows or enroll them automatically when they trigger specific events in your account and meet predefined filter criteria (reply to an email, click a link, etc.).
Building blocks
- Conditions
Use conditions to create incredibly powerful workflows where contacts are directed down one path or another based on a set of filters.
- Delays
Use delays to wait before moving from one step to the next one.
Use delays to set intervals between emails or before asking your sales to act by creating a task for example.
- Manual reviews
Review steps will queue up contacts so you can check and approve them before they can continue the workflow.
This can be useful to make sure that every contact has all the information you need before sending him a personalized email.
Personalization
With personalization variables, you can tailor your emails or tasks, and give every contact the attention they deserve.

Action blocks
- Deals
Automatically create deals in the right pipeline, at the right stage. Move the deal when your contact reply for example. Possibilities are endless…
- Tasks
You can create tasks linked to enrolled contacts and assign them to the user of your choice.
- Data update
Automatically update any contact’s field. Combining this with enrollment triggers allows you to link multiple workflows together.
- Notifications
Get notified by email or SMS when something important happens in a workflow.
- Notes
Add notes to keep track of important event on your contacts.
“Overloop is an absolute must if cold mailing is part of your sales strategy. It can literally replace one person on the team who would have to gather emails and then send emails and follow-ups.”
More features
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