Key Feature: Workflows
HQ: Brussels, Belgium
Together, Emile-Victor Portenart and Gary Gaspar helped hundreds of people create their websites or softwares. But regardless who they were working for, they always struggled to collect actionable feedbacks from project managers, QA testers, or clients.
Marker.io’s team uses a data-driven approach to growth. For example, they start each month with a clear revenue objective in mind and plan everything according to this goal. Usually, the goal is to add 20% to 30% of new MRR on any given month.
Obviously, to sustain this kind of growth, they need repeatable and predictable ways to attract enough new leads month after month. Although they believe in the power of SEO and content marketing, they also know that this kind of work takes time to pay off.
Marker.io use Overloop Extension for LinkedIn to search for their perfect customer profile via their job title and discover their email addresses.
They save those addresses to a list per job title and then send automated follow-up campaigns to those people. As soon as they receive a reply or a conversion event (free signup) from the prospect, they create a new lead in Hubspot CRM and stop all automatic emails. From there on, they follow up on a one-to-one basis.
Since using Overloop, they drove hundred of unique visits and tens of new signups to their website. It’s still early to assess the real impact in dollar terms because their conversion funnel requires a 30 day free trial. However, the general feeling is pretty good.