How Marker.io Turn Cold Emails Into Free Trial Signups

Industry: Software
Key Feature: Automations
HQ: Brussels, Belgium
Website: https://marker.io

Together, Emile-Victor Portenart and Gary Gaspar helped hundreds of people create their websites or softwares. But regardless who they were working for, they always struggled to collect actionable feedbacks from project managers, QA testers, or clients.

That’s why they created Marker.io as a feedback tool that would be as intuitive as writing with a marker on a screen, but powerful enough that feedback would automatically end up in the hands of the right people and in the right tool.

The challenges

Marker.io’s team uses a data-driven approach to growth. For example, they start each month with a clear revenue objective in mind and plan everything according to this goal. Usually, the goal is to add 20% to 30% of new MRR on any given month.

Obviously, to sustain this kind of growth, they need repeatable and predictable ways to attract enough new leads month after month. Although they believe in the power of SEO and content marketing, they also know that this kind of work takes time to pay off.

So to get faster results, they turned to Overloop AI hoping to drive people to their marketing site and have them signup for a free trial.

The results

Marker.io uses Overloop AI automatic prospects sourcing to fill their pipeline, using criteria like job title, industry, or prospect's location.

Overloop AI send automated cold emails campaigns to those people. As soon as they receive a reply or a conversion event (free signup) from the prospects, they create a new lead in Hubspot CRM and stop all automatic emails. From there on, they follow up on a one-to-one basis.

Since using Overloop AI, they drove hundred of unique visits and tens of new signups to their website.