Overloop vs Instantly

In this comparison, we see how Instantly stacks up against Overloop AI—and help you find the best AI sales tool for outbound sales campaigns.

Both Overloop AI and Instantly are AI sales tools used for outbound sales campaigns.

Outbound sales campaigns need AI sales tools that do the following:

• Generate hyper-targeted databases of potential sales prospects;
• Enrich that data from other sources, such as LinkedIn, to create a clearer picture of how a prospect aligns with your ideal customer profile (ICP);
• Find a prospect’s contact details, especially email, and LinkedIn;
• Create a hyper-personalized sequence of outbound emails, follow-ups, and even LinkedIn interactions.

However, not every AI sales tool is as good as another.

Several products in this market make great claims that aren’t backed by the user experience, or crucially, lead generation results.

Let’s see how Instantly stacks up against Overloop AI . . .

Overloop AI vs Instantly: What are the main differences?

Overloop AI (that’s us!) is a powerful AI sales prospecting platform.

With Overloop AI, founders and sales leaders have got everything you need to scale sales and revenue on autopilot, at a fraction of the cost of a salesperson (without replacing them!).

Instantly is an AI-powered sales tool with a few useful features.

Now, let’s see how they compare.

Overloop AI

Overloop AI is a powerful AI sales prospecting platform.

With Overloop AI, you’ve got everything you need to scale sales and revenue on autopilot, at a fraction of the cost of a human BDR (without replacing them!).

Simple and Quick DFY, AI-powered Setup

Before anyone can start prospecting, you need to set up a sales campaign the right way.

Business owners and founders: If you don’t buy domain names that are variants of your primary, you risk emails from your primary domain being flagged as spam.

It’s not a risk you want to take, not when you’re sending 1000s of emails every month.

Think of adding “get”, “try”, etc., and other versions as secondary domains you can use purely for these sales campaigns.

As part of the setup sequence, new customers need to:

• Buy a domain, or several, if you’re planning a mass-volume campaign
• Open a Google Workspace with that domain and create one or more email addresses
• Give us access, and we’ll do the rest!

We take care of all of the more technical aspects of account and domain configuration.

Next, we start the warmup sequence, which doesn’t take too long.

After that, you’re ready to go.

Unlike other AI Agents, the domain(s), email addresses, and Google Workspaces are 100% yours. You own and control them, so you don’t need to worry about being locked in or not being able to make use of those emails and domains.

AI-powered B2B database

Every sales campaign depends on having a database of prospects.

Overloop taps into an advanced AI-powered B2B database containing over 450 million contacts.

Our AI Agent automatically enriches those contacts, providing you with as much accurate information as possible to ensure every email is hyper-personalized.

We do this at scale, so you or your sales team can focus on booking calls and closing deals instead of manually scraping for any information that might help you generate and convert leads.

Find leads and send emails while you sleep!

To get started, define your Ideal Customer Profile (ICP), and Overloop AI will take care of the rest. Our AI Agent will automatically build your lists.

You can go as granular as you need:

• Specific cities and regions within countries;
• Funding or revenue;
• Technologies companies and people are using;
• And loads more!

Find which ICPs are worth targeting, then use our AI-powered database to double down on the markets that have the biggest appetite for your product or services.

AI-powered Email Writing

The hardest part of any sales campaign is giving prospects a reason to reply.

Generic emails with no follow-up are usually ignored.

If you send 1000 emails and 99% are ignored or deleted, your BDR team won’t get anywhere with a sales campaign. Our system acts as an AI Agent, ensuring emails are perfectly tailored for every recipient.

Overloop’s AI engine analyzes the lead’s website and social media profiles to craft ultra-personalized and impactful cold emails, giving prospects a reason to reply.

Our AI Agent handles everything, allowing your BDRs to focus on what matters most – building meaningful connections and growing your business.

AI-powered follow-up sequences and LinkedIn engagement

For BDRs, SDRs, and anyone in demand-gen, booking meetings is the #1 goal.

Booked calls, demos, and meetings are the KPI every BDR is targeted against, and also, how bonuses and commissions are calculated.

In sales, conversions are the only thing that matters.

That’s why hyper-personalization with emails and the prospects you target make such a big difference. With Overloop AI, you aren’t simply sending out 1000s of generic emails and hoping for the best.

Our AI Agent tool implements high-performing multi-channel outbound campaigns, optimizing the timing and sequencing of each message for maximum engagement.

Overloop AI: Everything you need to scale sales and revenue on autopilot, at a fraction of the cost of a human BDR.

Book a Demo.

Now let’s compare Overloop AI with another popular AI sales tool, Instantly.

Instantly

Instantly is an AI-powered sales tool.

Instantly says that 20,000 businesses are using it to get more clients.

Features:

• DFY email setup and automated warmup;
• A Lead Finder database (or you can use your own);
• Automated outbound campaigns.

Pros:

• A low-ish cost compared to some AI sales tools;
• 24/7 support team.

Cons:

• DFY setup doesn’t work as well as advertised, with higher hard bounce rates than expected;
• Customer support struggles to keep up with the high levels of support tickets.

What does Overloop AI offer that Instantly doesn’t?

When comparing the two AI sales tools, there are a few areas where Overloop AI is delivering more value for busy Founders, Sales & GTM leaders, CROs, and BDRs/SDRs:

• DFY setup compared to DIY with support. Despite what’s advertised and customers pay for, Instantly’s DFY setup doesn’t work as it should. Overloop AI gets the job done, ensuring high levels of deliverability from day one.
• Hyper-personalization at scale with every email, subject line, and follow-up. Again, Instantly’s version requires more manual work than you’d expect.
• Leads and Warmup are two separate products you’ve got to pay for with Instantly. Compared to Overloop AI, where everything is included for one price based on the number of credits you need.

Overloop AI vs Instantly: Comparison Table

Here’s how Overloop AI compares with Instantly for core features.

Overloop AI vs Instantly: Which should you choose?

Naturally, we’re going to say choose Overloop AI over Instantly; and here’s why:

• The DFY setup ensures emails get delivered without worrying about high bounce rates;
• Hyper-personalization across multiple channels and sequences gives you a better chance of receiving responses and booking sales calls.
• In numerous ways, Overloop AI is easier to use, saves a lot of time, is more cost-effective, and gets better results.

Get Overloop AI for your AI Sales Tool: Everything you need to grow 100% on autopilot, at a fraction of the cost of a human SDR.