Credentials
Topics I cover
I write about B2B sales and outbound from the perspective of building Sortlist and Overloop. Articles should distinguish that operator perspective from the product documentation and third-party sources linked inline.
Recent articles
A sample of guides I have written or co-written on this blog. See each article's methodology note, sources, and publication date, plus the broader editorial criteria.
Why I write about this
What I have built
Sortlist started in 2014 as a way to improve the match between B2B buyers and the agencies they hire. The platform has processed over 1.2M matches and runs in 11 languages. That work shaped a recurring product lesson: buyers do not lack tools, they lack useful signal. The same idea informs Overloop's focus on prospecting and outbound workflows.
Running both companies offers a view across the demand and supply sides of the B2B funnel. The articles here draw on that perspective while separating personal experience, cited public evidence, and product positioning.
How I work with the rest of the team
Depending on the article, contributors can bring different review lenses:
- Vincenzo Ruggiero contributes a deliverability and sequence-design perspective where named on the article.
- Nathalie Saikali runs the operator pass. She kills any verdict that would not survive Monday morning on her own SDR team's pipeline.
- I bring the data layer and the founder lens - Sortlist demand data, Overloop sequence stats, pricing math at 3 / 10 / 25 seats, and the regulatory posture that decides whether a tool ships in the EU.
The byline and methodology note on the specific article identify who contributed to that edition; this author page does not imply a standing three-person review for every page.
Get in touch
Spotted an error or have a tool you want reviewed? For corrections, email corrections@overloop.com with the article URL, issue, and supporting source. See the editorial criteria and the article-specific date and methodology note.