Credentials
Topics I cover
Everything I write on this blog comes from running outbound for Sortlist's own pipeline, dogfooding Overloop with 450M contacts, and watching what 600K monthly demand requests reveal about how European B2B teams actually buy.
Recent articles
A sample of guides I have written or co-written on this blog. Every comparison piece is tested for 14+ days hands-on by our three-person review team - see how we test sales tools.
Why I write about this
What I have built
Sortlist started in 2014 as a way to fix a broken match between B2B buyers and the agencies they hire. Eleven years later, the platform has processed over 1.2M matches, runs in 11 languages, and handles roughly 600K demand requests per month across Europe. Every product decision I have made on Sortlist has run into the same pattern: buyers do not lack tools, they lack signal. That insight is what pushed me to acquire Overloop in 2024 - outbound was the other side of the same coin. Where Sortlist surfaces buyer demand, Overloop turns seller intent into pipeline.
Running both companies in parallel means I see the full B2B funnel - the demand side, the supply side, and what breaks in between. The articles I write here come straight from that vantage point. Cold email best practices are different when you have watched 600K monthly demands tell you exactly which subject lines French CMOs respond to. RGPD compliance becomes concrete when you have actually had a CNIL inspector on the phone. AI sales tools stop sounding magical when you have watched the same prompt write three different lies about the same prospect on the same morning.
How I work with the rest of the team
I do not test tools alone. The blog runs on a three-person review pipeline:
- Vincenzo Ruggiero runs the deliverability lab. He is the one sending 1,000+ messages through every tool, watching the bounce rate climb when a vendor's warmup is broken.
- Nathalie Saikali runs the operator pass. She kills any verdict that would not survive Monday morning on her own SDR team's pipeline.
- I bring the data layer and the founder lens - Sortlist demand data, Overloop sequence stats, pricing math at 3 / 10 / 25 seats, and the regulatory posture that decides whether a tool ships in the EU.
No comparison piece on this blog ships without all three signatures. We disagree often. The disagreements end up being the most useful part of the article.
Get in touch
Spotted an error or have a tool you want tested? LinkedIn DM is the fastest channel - I read every message. For corrections to specific articles, email corrections@overloop.com with the URL and the issue. We update factually-incorrect content within 7 days. See the full testing methodology for how every comparison on this blog is built.