In this post, we’ll look at 10 of the best AI sales assistant tools, focusing on features, pros, and cons.
AI sales assistant tools come in a few versions:
As useful as the first two options are, for sales leaders, SDRs, demand gen, and RevOps teams, the best AI sales assistant tools should make it easier to put sales on auto-pilot.
Let’s look at what are AI sales assistant tools, and 10 of the best AI sales assistant tools on the market.
Overloop AI
A powerful AI Sales Prospecting Platform.
Overloop AI: Everything you need to scale sales and revenue on autopilot, at a fraction of the cost of a human SDR.
AI-powered B2B database
Every sales campaign depends on having a database of prospects.
Overloop taps into an advanced AI-powered B2B database containing over 450 million contacts.
Our AI assistant tool automatically enriches those contacts, providing you with as much accurate information as possible to ensure every email is hyper-personalized.
We do this at scale, so you or your sales team can focus on booking calls and closing deals instead of manually scraping for any information that might help you generate and convert leads.
Find leads and send emails while you sleep!
To get started, define your Ideal Customer Profile (ICP), and Overloop will take care of the rest. Our AI will automatically build your lists.
You can go as granular as you need:
Find which ICPs are worth targeting, then use our AI-powered database to double down on the markets that have the biggest appetite for your product or services.
Simple and Quick DFY Setup
Before you can start prospecting, you need to setup a sales campaign the right way.
If you don’t buy domain names that are variants of your primary, you risk emails from your primary domain being flagged as spam.
Think adding “get”, “try”, etc., and other versions as secondary domains you can use purely for these sales campaigns.
As part of the setup sequence, new customers need to:
We take care of all of the more technical aspects of account and domain configuration.
Next, we start the warmup sequence, which doesn’t take too long.
After that, you’re ready to go.
Unlike other AI sales assistant tools, the domain(s), email addresses, and Google Workspaces are 100% yours. You own and control them, so you don’t need to worry about being locked in or not being able to make use of those emails and domains.
AI-powered Email Writing
The hardest part of any sales campaign is giving prospects a reason to reply.
Generic emails with no follow-up are usually ignored.
If you send 1000 emails and 99% are ignored or deleted, you won’t get anywhere with a sales campaign. Our system acts as an AI assistant tool, ensuring emails are perfectly tailored for every recipient.
Overloop's AI engine analyzes the lead's website and social media profiles to craft ultra-personalized and impactful cold emails, giving prospects a reason to reply.
Our AI assistant tool handles everything, allowing you to focus on what matters most – building meaningful connections and growing your business.
Seamless follow-up sequences and LinkedIn engagement
The aim of the game is to book meetings.
In sales, conversions are the only thing that matters.
That’s why hyper-personalization with emails and the prospects you target make such a big difference. With Overloop, you aren’t simply sending out 1000s of generic emails and hoping for the best.
Our AI assistant tool implements high-performing multi-channel outbound campaigns, optimizing the timing and sequencing of each message for maximum engagement.
Overloop AI: Everything you need to scale sales and revenue on autopilot, at a fraction of the cost of a human SDR.
Salesloft
A sales engagement platform with AI sales assistant tools.
Features:
- Now known as a “revenue orchestration platform”, built using AI-powered tools
- Manages the entire sales lifecycle, particularly for SaaS companies
- Improves the seller workflow with Rhythm, an AI-powered signal-to-action engine
Pros:
- A market leader in the Forrester Wave: Sales Engagement Platforms (2022)
- Lots of features, making it especially useful for larger sales teams
Cons:
- Product is priced more for larger (Enterprise SaaS) sales teams, competing with the likes of Salesforce
- Might have more features than smaller businesses, agencies, and startups want or need, especially for prospecting and demand generation.
Avoma
An AI assistant sales platform.
Features:
- Tools for AI note-taking and sales meetings
- Meeting scheduling and booking features
- Integrations with numerous other sales tools, such as CRMs and video call products
Pros:
- It’s a great AI assistant for before, during, and after-sales calls/demos
- It rivals and replaces other products that do similar functions
Cons:
- The only downside is that it’s not a demand/lead-gen AI assistant
- It won’t get you those sales calls, so it would need to be used alongside a SaaS product like that.
HubSpot
HubSpot is a power suite of multiple marketing and sales tools built on their CRM (customer relationship management) software.
As part of HubSpot’s suite of inbound SaaS tools, it now comes with an AI assistant tool.
Features:
- Deal management, reporting, and analytics
- Supports AI-based outreach
- Integration with over 1,400 apps and other tools in HubSpot’s App Marketplace
Pros:
- One of the most reliable CRMs on the market
- Integrations and new AI sales tool feature
Cons:
- HubSpot doesn’t go into much detail about how the AI features work or if they support automated cold email outreach
- HubSpot’s pricing is usually geared towards Enterprise-level customers, so can be expensive for small and medium businesses.
Outreach
Outreach is a “Sales Execution Platform” for Sales, RevOps, and Go-to-Market Leaders.
Outreach is an all-in-one sales platform that now includes an AI assistant tool.
Features:
- AI sales tools include Smart Account Assist and Smart Deal Assist
- These help sales reps close more deals faster
- They also provide more useful insights about buyer intentions and pipeline value
Pros:
- A feature-rich platform that seems capable of handling every aspect of sales and lead generation.
- It will even help coach sales reps to close higher-value deals
Cons:
- It won’t automatically run AI-based cold outbound lead generation campaigns. Yould would need a different AI sales tool for that
- It’s another powerful CRM-based tool; but, it’s designed for leads already in the pipeline
Postaga
An outbound cold email platform that comes with AI sales assistant tools.
Features:
- AI-powered cold email sequences
- However, it’s more built for link-building agencies, as that’s what the features advertise
Pros:
- Postaga could be used for cold sales email outreach
- But if you’re a link-building agency, this could be even more useful to secure backlinks for client campaigns
Cons:
- No integrations with sales tools and platforms
- Missing a lot of features that would make it more useful for sales (although it does advertise this as a use case).
Salesforce
Salesforce is another CRM powerhouse that’s embraced the AI assistant tool movement.
With Salesforce, you can automate aspects of your sales cycle with their AI assistant tool.
Features:
- Sales AI product automates aspects of outbound and inbound sales with Salesforce’s Einstein Copilot, an AI assistant tool.
- It’s used to guide sellers (salespeople) to close deals more effectively
- Gives sales teams more insights with predictive AI tools
Pros:
- Salesforce’s Einstein 1 is tailored for once a sales lead enters a pipeline
- Predictive analytics helps sales teams to realize more value from every deal
Cons:
- An AI sales assistant is less helpful when you’re trying to get sales leads from cold outreach.
- Salesforce’s Sales AI product can’t do that part of the sales campaign.
Clay
An AI sales assistant tool for better outreach and lead generation data.
Features:
- Scrapes lead data from 75 sources
- An AI sales assistant enriches those leads
- Automated tools send outbound sales emails
Pros:
- Custom sales data enrichment
- Sales AI assistant integrations
Cons:
- The quality of the data and sources can be questionable, especially if it’s scraping from your own LinkedIn profile and contact details are non-existent or out-dated
- Number of data sources is more limited than other tools
InstantlyAI
Instantly is an AI-powered sales tool.
Instantly provides an AI assistant tool to help businesses get more clients.
Features:
- DFY email setup and automated warmup;
- A Lead Finder database (or you can use your own);
- Automated outbound campaigns.
Pros:
- A low-ish cost compared to some AI sales tools;
- 24/7 support team.
Cons:
- DFY setup doesn’t work as well as advertised, with higher hard bounce rates than expected;
- Customer support struggles to keep up with the high levels of support tickets.
Lavender
A real-time AI sales assistant cold outreach email tool.
Features:
- AI writing tools that can be trained to your tone of voice (ToV)
- Helps you write cold emails faster
- Tracks email performance and helps you improve responses
Pros:
- Claims to double replies in 50% of the time of other AI assistant tools
- Improves email responses over time
Cons:
- Could slow your browser down when it’s being used
- Can be distracting in your inbox
Wrapping up...
That wraps up our list of the best 10 AI sales assistant tools for 2024.
These cover a wide range of use cases, and you should be able to find one that suits you.
Did we miss any? Let us know, and we'll consider adding it to the list.
Get Overloop AI for your AI Sales Tool: Everything you need to grow 100% on autopilot, at a fraction of the cost of a human SDR.
AI Sales Assistant Tools Frequently Asked Questions (FAQs)
What are AI sales assistant tools?
AI sales assistant tools can perform a lot of useful functions. It depends on what a SaaS AI assistant tool is designed for or whether AI has been embedded and integrated into an already-established product.
The three most common uses for AI assistant tools are:
Could AI sales tools replace sales reps, BDRs, SDRs?
When AI-powered (Artificial Intelligence) sales tools started coming out, many sales reps ⏤ especially those at the prospecting end started ⏤ worrying about job security.
Business development reps (BDRs), sales development reps (SDRs), and other demand-gen employees are only as good ⏤ and safe in their jobs ⏤ as their last quarter’s performance. It’s a known fact in sales.
Hence why under-performers don’t stick around if the leads aren’t coming in and landing.
So, with the emergence of AI sales assistant tools, are BDRs and SDRs even less secure in their jobs?
No, is the short answer.
Millions of knowledge economy professionals worried about job security when OpenAI’s ChatGPT and similar AI tools ⏤ built on large language models (LLMs) ⏤ appeared on the scene.
However, we are now seeing several trends emerge:
In every way, AI sales assistant tools are making sales reps better at their jobs.
It means they can focus on booking calls, meetings, demos, and building relationships with prospects and turning them into clients.
What to look for in AI sales assistant tools?
With an AI sales assistant tool, you ideally need one that can:
Get Overloop AI for your AI Sales Assistant Tool: Everything you need to grow 100% on autopilot, at a fraction of the cost of a human SDR.
Need more AI sales assistants to scale your process? Explore the fast-growing list of 10,000+ AI tools with user reviews and statistics that help your decision-making: AITopTools.
re its features.
Lusha works seamlessly with tools like HubSpot Sales, making it easier to combine lead sourcing with pipeline management and nurturing.
