8 Best AI Sales Tools

In this post, we'll look at 8 of the best AI sales tools, focusing on their features, pros, and cons. When you're trying to scale sales and revenue, you've got a few options.

• Manually search for and scrape leads
• Buy a sales database:
• Send outbound emails manually (a slow process)
• Plug a database into a cold outreach email tool

With the manual approach, you can tailor every email. But you can't do this at scale, and not cost-effectively.

With a database and a cold outreach tool ⏤ provided you've got the right configuration ⏤ you can potentially scale this and include personalization.

But . . . if you want hyper-personalization and sales prospect databases at scale with the whole outreach and follow-up handled, you need an AI sales tool.

Let's look at what are AI sales tools, and 8 of the best AI sales tools on the market. 8 Best AI Sales Tools

Here are the best AI sales tools for 2024.

1. Overloop AI

A powerful AI Sales Prospecting Platform.

Overloop AI: Everything you need to scale sales and revenue on autopilot, at a fraction of the cost of a human SDR.

AI-powered B2B database

Every sales campaign depends on having a database of prospects.

Overloop taps into an advanced AI-powered B2B database containing over 450 million contacts. Our tool enriches those contacts, providing you with as much accurate information as possible to ensure every email is hyper-personalized, and we do this at scale.

Find leads and send emails while you sleep!

To get started, define your Ideal Customer Profile (ICP), and Overloop will take care of the rest. Our AI will automatically build your lists.

You can go as granular as you need:

• Specific cities and regions within countries;
• Funding or revenue;
• Technologies companies and people are using;
• And loads more!

Find which ICPs are worth targeting, then use our AI-powered database to double down on the markets that have the biggest appetite for your product or services.

Simple and Quick DFY Setup

Before you can start prospecting, you need to setup a sales campaign the right way.

If you don't buy domain names that are variants, you risk emails from your primary domain being flagged as spam.

As part of the setup sequence, new customers need to:

1. Buy a domain, or several, if you're planning a mass-volume campaign
2. Open a Google Workspace with that domain and create one or more email addresses
3. Give us access, and we'll do the rest!

We take care of all of the more technical aspects of account and domain configuration.

Next, we start the warmup sequence, which doesn't take too long.

After that, you're ready to go.

Unlike other AI sales tools, the domain(s), email addresses, and Google Workspaces are 100% yours. You own and control them, so you don't need to worry about being locked in or not being able to make use of those emails and domains.

AI-powered Email Writing

The hardest part of any sales campaign is giving prospects a reason to reply.

Generic emails with no follow-up are usually ignored.

If you send 1000 emails and 99% are ignored or deleted, you won't get anywhere with a sales campaign.

Overloop's AI engine analyzes the lead's website and social media profiles to craft ultra-personalized and impactful cold emails, giving prospects a reason to reply.

Our AI engine uses your wording, website, product, and services to tailor each message to the individual recipient, increasing the chances of engagement.

Forget about complex campaign editors, fiddling with templates, or managing variables. Our system handles everything, allowing you to focus on what matters most - building meaningful connections and growing your business.

Sales follow-up sequences and LinkedIn engagement

The aim of the game is to book meetings.

In sales, conversions are the only thing that matters.

That's why hyper-personalization with emails and the prospects you target make such a big difference. With Overloop, you aren't simply sending out 1000s of generic emails and hoping for the best.

Our AI engine implements high-performing multi-channel outbound campaigns, optimizing the timing and sequencing of each message for maximum engagement.

Overloop AI: Everything you need to scale sales and revenue on autopilot, at a fraction of the cost of a human SDR.

2. Cognism

Cognism is a B2B sales intelligence platform that provides high-quality and compliant data.

The tool helps salespeople, RevOps, and marketing connect with ideal customers. In addition to a host of data enrichment and prospecting features, Cognism has an AI Search function that speeds up prospecting by 74%.

Features:

• Sales intelligence platform with high-quality and compliant data
• AI Search function to connect with your ideal buyers 74% faster
• Data enrichment - Enhance existing customer data with accurate contact info and insights.

Pros:

• High-quality data, particularly in Europe, in comparison to alternatives
• Accurate cell phone numbers with Diamond Data®: Phone-verified numbers

Cons:

• Not suitable for smaller businesses or individual contributors; look at other alternatives like Kaspr.

3. Salesforce

Salesforce is another CRM powerhouse that's embraced the AI sales tool movement.

With Salesforce, you can automate aspects of your sales cycle with their AI sales tool.

Features:

Sales AI product automates aspects of outbound and inbound sales with Salesforce's Einstein Copilot

It's used to guide sellers (salespeople) to close deals more effectively

Gives sales teams more insights with predictive AI tools

Pros:

• Salesforce's Einstein 1 is tailored for once a sales lead enters a pipeline
• Predictive analytics helps sales teams to realize more value from every deal

Cons:

• An AI sales assistant is less helpful when you're trying to get sales leads from cold outreach.
• Salesforce's Sales AI product can't do that part of the sales campaign.

4. Outreach

Outreach is a "Sales Execution Platform" for Sales, RevOps, and Go-to-Market Leaders.

Outreach is an all-in-one sales platform that now includes AI sales tools.

Features:

AI sales tools include Smart Account Assist and Smart Deal Assist

These help sales reps close more deals faster

They also provide more useful insights about buyer intentions and pipeline value

Pros:

• A feature-rich platform that seems capable of handling every aspect of sales and lead generation
• It will even help coach sales reps to close higher-value deals

Cons:

It won't automatically run AI-based cold outbound lead generation campaigns. Yould would need a different AI sales tool for that

It's another powerful CRM-based tool; but, it's designed for leads already in the pipeline

5. Apollo

An AI-powered sales platform with a large database of potential leads.

Apollo is an end-to-end sales engagement tool with AI features.

Features:

Build an outbound pipeline using the Apollo database

It includes a Living Data Network that pulls signals from other Apollo users across the database

Plug-and-play AI sales emails and pipeline management

Pros:

• A vast database of GDPR-compliant sales leads
• Collaborative features for busy sales teams

Cons:

Very poor customer support

Data management is limited and lacking and verifications aren't accurate

6. Lusha

A sales tool built on another vast database, similar to Apollo.

Lusha promises more accurate company and prospect data.

Features:

Lots of lead prospecting and data enrichment features

Plug into your CRM or other sales tools

A new feature is that you can use Lusha for outbound lead generation

Pros:

• The database is GDPR, CCPA, and ISO 27001 certified and compliant
• When a prospect moves to another company, you get notified

Cons:

• Behind the curve on AI tools and features within the product
• More costly than similar tools and some customers say the data accuracy is lacking

7. InstantlyAI

Instantly is an AI-powered sales tool.

Instantly says that 20,000 businesses are using it to get more clients.

Features:

DFY email setup and automated warmup;

A Lead Finder database (or you can use your own);

Automated outbound campaigns.

Pros:

• A low-ish cost compared to some AI sales tools;
• 24/7 support team.

Cons:

• DFY setup doesn't work as well as advertised, with higher hard bounce rates than expected;
• Customer support struggles to keep up with the high levels of support tickets.

8. Dux-Soup

A LinkedIn outbound automation platform.

Unlike the other AI sales tools in this list, Dux-Soup is a LinkedIn-based outreach SaaS product.

Features:

Runs LinkedIn outreach on autopilot: engage with prospects when it's plugged into your LinkedIn profile and Sales Navigator

Comes with a CRM for LinkedIn sales leads: Dux-Dash

Integrates with dozens of sales, CRM, and AI sales tools

Pros:

• Lots of useful features for LinkedIn cold outreach
• You can also manage sales leads using their CRM tool

Cons:

A great product for prospecting on LinkedIn; but it can't do multi-channel outbound sales

It can prospect and connect with new people via LinkedIn but would be limited by the number of people one LinkedIn account can connect with

Wrapping up...

That wraps up our list of the best 8 AI sales tools for 2024.

As we've seen, a lot of these AI sales tools are simply CRMs built for account management and inbound sales, NOT genuine AI sales tools that will run automated cold outbound email and multi-channel campaigns.

For that, you need Overloop AI: Everything you need to grow 100% on autopilot, at a fraction of the cost of a human SDR.

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AI Sales Tools Frequently Asked Questions (FAQs)

What are AI sales tools?

AI sales tools are lead generation and outbound sales software products that are used for sales campaigns.

In most cases, the following professionals and job roles use AI sales tools the most:

• Startup, agency, and small and medium business owners, founders, and CEOs
• Sales reps, sales agents, business development representatives (BDRs)
• RevOps leaders, such as Chief Revenue Officers (CROs) and Commercial Directors
• Account managers and those in similar roles who have lead generation-based sales targets
• Anyone in a lead generation role.

AI sales tools have been around since before ChatGPT and numerous other AI-based software, tools, and platforms.

However, over the last year to 18 months, you've probably noticed a lot of new "AI sales tools", even if not all of them are as they claim.

Several products in this market make great claims that aren't backed by the user experience, or crucially, lead generation results.

Numerous other more established sales software products and platforms have added AI features. That doesn't mean that they do cold outreach. In many cases, these are CRM-style products that are designed for account managers.

AI sales tools being integrated into these SaaS platforms (Software as a Service) usually provide sales and pipeline insights.

For this article, we're looking at AI sales tools that are used for outbound sales, and SaaS platforms that benefit from AI features.

Why use AI sales tools?

AI sales tools are used for sales lead generation prospecting and outreach.

When selling any kind of B2B product or service, prospecting, lead generation, and outreach are essential for winning new clients.

Unless your inbound marketing ⏤ SEO, PR, social media, advertising, etc. ⏤ is a money-printing machine, a lot of potential clients won't know your business exists.

Not every company has the time or money to invest in marketing, and when it comes to short-term ROI, sales beats marketing every time.

Word and mouth and referrals, even networking, expos, trade shows, and LinkedIn aren't enough. That's if you're taking any of these approaches. Not everyone, even in a sales role, has the time.

The most effective AI sales tools solve the following problems:

• Generate hyper-targeted databases of potential sales prospects;
• Enrich that data from other sources, such as LinkedIn, to create a clearer picture of how a prospect aligns with your ideal customer profile (ICP);
• Find a prospect's contact details, especially email, and LinkedIn;
• Create a hyper-personalized sequence of outbound emails, follow-ups, and even LinkedIn interactions;

Automate all of this so that you can focus on other growth-based activities and crucially, take sales calls and following-up with leads that are now in your pipeline thanks to your AI sales tool.

Get Overloop AI for your AI Sales Tool: Everything you need to grow 100% on autopilot, at a fraction of the cost of a human SDR.