9 Best AI Multichannel Outreach Tools
In this post, we’ll look at 9 of the best AI Multichannel Outreach Tools, focusing on features, pros, and cons.
When looking for an AI Multichannel Outreach tool, you need one that:
- Finds sales leads at scale;
- Sources information on those sales leads from multiple channels;
- Hyper-personalizes messages and email sequences;
- Conducts outreach sequences across multiple channels.
For B2B sales, demand, and lead gen, the most effective channels are email and LinkedIn.
In some cases, AI multi-channel outreach tools incorporate text/SMS, WhatsApp (when an AI product can source a mobile number), and other social networks, such as Twitter/X.
However, we’d stick with email and LinkedIn as they’re always going to be the most effective for B2B sales campaigns.
Let’s look at the 9 best AI Multichannel Outreach tools on the market.
9 Best AI Multichannel Outreach Tools
Here are the top 9 AI Multichannel Outreach Tools for 2024.
Overloop AI
A powerful AI multichannel outreach tool.
Overloop AI: Everything you need to scale sales and revenue on autopilot, at a fraction of the cost of a human BDR (without replacing them!).
Simple and Quick DFY Setup
Before a BDR can start prospecting, you need to set up a sales campaign the right way.
If you don’t buy domain names that are variants of your primary, you risk emails from your primary domain being flagged as spam.
Think of adding “get”, “try”, etc., and other versions as secondary domains you can use purely for these sales campaigns.
As part of the setup sequence, new customers need to:
- Buy a domain, or several, if you’re planning a mass-volume campaign
- Open a Google Workspace with that domain and create one or more email addresses
- Give us access, and we’ll do the rest!
We take care of all of the more technical aspects of account and domain configuration.
Next, we start the warmup sequence, which doesn’t take too long.
After that, you’re ready to go.
Unlike other AI multichannel outreach tools, the domain(s), email addresses, and Google Workspaces are 100% yours. You own and control them, so you don’t need to worry about being locked in or not being able to make use of those emails and domains.
AI-powered B2B database
Every sales campaign depends on having a database of prospects.
Overloop taps into an advanced AI-powered B2B database containing over 450 million contacts.
Our AI multichannel outreach tool automatically enriches those contacts, providing you with as much accurate information as possible to ensure every email is hyper-personalized.
We do this at scale, so you or your sales team can focus on booking calls and closing deals instead of manually scraping for any information that might help you generate and convert leads.
Find leads and send emails while you sleep!
To get started, define your Ideal Customer Profile (ICP), and Overloop will take care of the rest. Our AI will automatically build your lists.
You can go as granular as you need:
- Specific cities and regions within countries;
- Funding or revenue;
- Technologies companies and people are using;
- And loads more!
Find which ICPs are worth targeting, then use our AI-powered database to double down on the markets that have the biggest appetite for your product or services.
AI-powered Email Writing
The hardest part of any sales campaign for BDRs is giving prospects a reason to reply.
Generic emails with no follow-up are usually ignored.
If you send 1000 emails and 99% are ignored or deleted, your BDR team won’t get anywhere with a sales campaign. Our system acts as an AI BDR tool, ensuring emails are perfectly tailored for every recipient.
Overloop’s AI engine analyzes the lead’s website and social media profiles to craft ultra-personalized and impactful cold emails, giving prospects a reason to reply.
Our AI multichannel outreach tool handles everything, allowing your BDRs to focus on what matters most – building meaningful connections and growing your business.
AI follow-up sequences and LinkedIn engagement
For BDRs, SDRs, and anyone in demand-gen, booking meetings is the #1 goal.
Booked calls, demos, and meetings are the KPI every BDR is targeted against, and also, how bonuses and commissions are calculated.
In sales, conversions are the only thing that matters.
That’s why hyper-personalization with emails and the prospects you target make such a big difference. With Overloop AI, you aren’t simply sending out 1000s of generic emails and hoping for the best.
Our AI tools implement high-performing multi-channel outreach campaigns, optimizing the timing and sequencing of each message for maximum engagement.
Overloop AI: Everything you need to scale sales and revenue on autopilot, at a fraction of the cost of a human BDR.
Unify
A complete AI multichannel outreach tool.
Features:
- Everything you need from sourcing prospects to conducting outbound sales
- AI-powered prospect signals intent
- Sales playbooks for multichannel outreach
Pros:
- Onboarding takes less than 2 hours (assuming you’ve got everything ready)
- Lots of integrations, such as with HubSpot and Slack
Cons:
- Integrations and the UI aren’t the best but are improving
- Can be more expensive than comparable AI multichannel outreach tools
Salesloft
A sales engagement platform with AI multichannel outreach tools.
Features:
- It includes a “revenue orchestration platform”, built using AI-powered multichannel outreach tools
- Manages the entire sales lifecycle, particularly for SaaS companies
- Improves the seller workflow with Rhythm, an AI-powered signal-to-action engine
Pros:
- A market leader in the Forrester Wave: Sales Engagement Platforms (2022)
- Lots of features, making it especially useful for larger sales teams
Cons:
- Product is priced more for larger (Enterprise SaaS) sales teams, competing with the likes of Salesforce
- Might have more features than smaller businesses, agencies, and startups want or need, especially for prospecting and demand generation.
Dux-Soup
Dux-Soup is a LinkedIn-native AI LinkedIn and multichannel outreach SaaS tool.
Features:
- Runs LinkedIn outreach on autopilot: engage with prospects when it’s plugged into your LinkedIn profile and Sales Navigator
- Comes with a CRM for LinkedIn sales leads: Dux-Dash
- Integrates with dozens of sales, CRM, and AI sales tools
Pros:
- Lots of useful features for LinkedIn cold outreach
- You can also manage sales leads using their CRM tool
Cons:
- A great product for prospecting on LinkedIn; but it can’t do multi-channel outbound sales
- It can prospect and connect with new people via LinkedIn but would be limited by the number of people one LinkedIn account can connect with
Lavender
A real-time AI sales assistant and multichannel outreach tool.
Features:
- AI writing tools that can be trained to your tone of voice (ToV)
- Helps you write cold emails faster
- Tracks email performance and helps you improve responses
Pros:
- Claims to double replies in 50% of the time of other AI assistant tools
- Improves email responses over time
Cons:
- Could slow your browser down when it’s being used
- Can be distracting in your inbox
Outreach.io
Outreach.io is an AI-powered multichannel outreach platform.
Features:
- AI BDR tools included within the platform
- End-to-end sales lifecycle management
- Systems to make BDRs more effective
Pros:
- Built for managing sales pipelines and teams of BDRs at scale
- Numerous use cases, including coaching and forecasting
Cons:
- Pricing is geared towards enterprise sales teams
- Might have more features than the average smaller business needs
Taplio
LinkedIn AI multichannel outreach, content generator, and scheduler.
Features:
- Create LinkedIn posts and schedule them
- Interact with followers and send direct messages (DMs)
- Analyze LinkedIn stats and provide engagement insights
Pros:
- Great for simplifying LinkedIn content creation
- A massive time-saver when used the right way
Cons:
- Unless you personalize engagement it will look AI-written and that can harm your personal brand
- You need LinkedIn Sales Navigator and Premium to use this effectively and get a real ROI from it
Expandi
A complete AI multichannel LinkedIn outreach and sales tool.
Features:
- LinkedIn content creation and scheduling
- Creating images and other visual content for LinkedIn
- LinkedIn lead generation and automated outreach
Pros:
- Integrates with email outreach when the tool can pull emails from LinkedIn contacts
- Build smart campaigns depending on a prospect’s activity on LinkedIn
Cons:
- You need LinkedIn Sales Navigator and Premium to use this effectively and get a real ROI from it
- With most AI LinkedIn outreach tools, your campaigns could look AI-generated and that could put prospects off (the opposite of what you’re trying to achieve)
Salesforge
AI-powered multi-channel outreach at scale.
Features:
- Multi-channel cold email sequences, automated with AI at scale
- Several email tools and products
- Lots of integrations
Pros:
- Designed for multi-channel outreach on a massive scale
- Experts in ensuring high levels of deliverability
Cons:
- Pricing could get expensive at scale as it’s based on credits for individual features, such as personalization
- A different tool would be needed to actually source leads.
Wrapping up…
That wraps up our list of the top 9 AI Multichannel Outreach Tools for 2024.
These cover a wide range of use cases, and you should be able to find one that suits you.
Get Overloop AI for your AI Multichannel Outreach Tool: Everything you need to grow 100% on autopilot, at a fraction of the cost of a human BDR.
AI Multichannel Outreach Tools Frequently Asked Questions (FAQs)
Could AI Multichannel Outreach tools replace BDRs & SDRs?
When AI multichannel outreach tools started coming out, many sales reps ⏤ especially those at the prospecting end started ⏤ worrying about job security.
Business development reps (BDRs), sales development reps (SDRs), and other demand-gen employees are only as good ⏤ and safe in their jobs ⏤ as their last quarter’s performance.
So, with the emergence of AI multichannel outreach tools, are BDRs and SDRs even less secure in their jobs?
No, is the short answer.
- AI Multichannel Outreach tools haven’t replaced SDRs and BDRs.
- We are seeing that with SDRs and BDRs: AI tools like Overloop AI can take 90% of the most difficult, time-consuming, and boring work off a sales reps desk:
- Finding prospects with enough data points to make hyper-personalized outreach easier;
- Automating the hyper-personalized outreach at scale;
- Writing hyper-personalized email sequences at scale that will make it easier to actually get a response, book a call, a meeting, or a demo.
In every way, AI multichannel outreach tools are making sales reps better at their jobs.
It means that BDRs can focus on preparing for meetings, demos, and building relationships with prospects and turning them into clients.
What are AI Multichannel Outreach Tools?
AI Multichannel Outreach tools are sales outreach software products (SaaS) that are built to source leads and implement sales campaigns.
Unlike traditional methods for sales outreach, lead generation, and demand gen, AI-based tools save a huge amount of time.
Salespeople and founders don’t need to go searching for sales prospects manually.
Let’s say, to target 1000 prospects every month:
- Finding them manually could take 15 minutes per prospect, easily, if not longer, especially when you’re hunting for email addresses
- Then you have to write personalized email sequences
- That could take another 15 minutes per prospect
- You need to schedule follow-ups so they go out, otherwise it’s easy to forget.
We’re easily talking 30 minutes ⏤ if not more time ⏤ for every prospect.
So, for 1000 prospects that’s 500 hours . . . that’s 12.5 weeks of work!
Basically, doing this the manual way would take 1 quarter’s worth of work for a BDR. When do you have time for booked sales calls and demos, or anything else?
AI multichannel outreach tools solve all of those problems and save a HUGE amount of time.
What to look for in AI Multichannel Outreach Tools?
When looking for an AI Multichannel Outreach tool, you need one that can:
- Finds sales leads at scale;
- Sources information on those sales leads from multiple channels;
- Hyper-personalizes messages and email sequences;
- Conducts outreach sequences across multiple channels.
For B2B sales, demand, and lead gen, the most effective channels are email and LinkedIn.
Some tools include other channels, like text messages and a wider range of social networks.
In our experience, that’s not essential and isn’t going to make much of a difference to conversion rates.
People who are interested in buying your services want to stick to work-based communications. You don’t want to be bothering your prospects on a Saturday afternoon; chances are, that will lose you a sale.
Focus on what works and get an AI multi-channel outreach tool that will do the job.
Get Overloop AI for your AI Multichannel Outreach Tool: Everything you need to grow 100% on autopilot, at a fraction of the cost of a human BDR.
