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Multichannel outreach

Reach prospects by email.
Follow up on LinkedIn.

Build both into one automated sequence. Set your messages, delays and conditions, then let Overloop run the follow-up while you focus on the conversations.

Email + LinkedIn. AI-written messages. Automated follow-up.

Illustrative portrait of a professional reading a message on her laptopThe next touch.
Already planned.
A condition you configure

✉   Send an email◷   Wait 3 days↗   LinkedIn connection request

Illustrative sequence
Illustrative workflow and fictional person. AI-generated portrait.

Two channels, one sequenceKeep email and LinkedIn in sync.

Follow-ups on your scheduleSet the delays. Overloop runs the steps.

Conditions that adapt the pathUse prospect data and tracked actions.

Automate the follow-up

Your first email
is only the first step.

Plan the next touches before you launch. Overloop combines email, LinkedIn actions and delays in one sequence, so following up does not become another task on your list.

  1. Add the prospects you want to win.

    Build your audience from 450M+ B2B contacts or import your own list. Group prospects with similar needs into a campaign.

  2. Build the sequence once.

    Add emails, profile visits, connection requests and messages. Set delays between touches and conditions for the next step. Preview your content, then launch.

  3. Let the follow-up run.

    Overloop executes the steps as prospects move through your sequence. Your timing and conditions guide the next action, without manually scheduling each follow-up.

Personalize the path, too

Different prospects.
Different next steps.

Use conditions to adapt the sequence to a prospect’s data or tracked activity. Choose the path once; each prospect follows the rules you set.

No email address? Take the LinkedIn path.

An email-availability condition can route one prospect to an email and another to a LinkedIn profile visit. Keep both paths inside the same campaign.

Set the pace between follow-ups.

Choose how long to wait before the next touch and whether weekends count. Give each step its place in the sequence instead of stacking messages.

Illustrative team sharing a conversation at a desk
Illustrative team. AI-generated image.

AI drafting and A/B testing

Write with AI.
Test what earns the reply.

Draft emails from your prompt and campaign context, or write them yourself. Preview the message with prospect variables applied. A/B test email copy, connection requests or LinkedIn messages to learn which version performs better. Run email verification before launch.

A few useful answers

Multichannel outreach
questions, answered.

What is multichannel outreach?

Multichannel outreach coordinates more than one channel in a planned sequence. In Overloop, you can combine email and LinkedIn touches, with delays and conditions that define the next step.

Can I use just one channel?

Yes. You can build email-only, LinkedIn-only or combined sequences. Start with the channel that makes sense for your audience and add another when it serves the conversation.

Does AI send messages without my input?

You choose the campaign setup and content approach. For email steps, you can write manually or use AI-generated copy, and preview a message sample while editing before launch.

What can a condition do?

A condition splits a sequence into paths using prospect information or tracked actions. For example, you can send people with an email address down one path and those without one down another.

Does everyone enter the campaign at once?

No. Prospect enrollment is gradual and depends on available sending capacity, connected accounts and campaign settings. Plan for the limits of the channels you use.

Will adding another channel improve my results?

Results vary with your audience, offer and execution. Add a channel when it gives you a useful way to continue the conversation. No tool can guarantee deliverability; review your sending setup and email-verification results.

Can I connect my CRM?

Available workflows vary by CRM, integration, and plan. Supported integrations can map prospect fields, and sent emails can be logged through BCC. Prospect replies cannot sync from Overloop into HubSpot.

Put your follow-up to work

Build the sequence.
Let Overloop follow up.

Bring email, LinkedIn and personalized messages into one campaign. Start with the prospects you want to win.