Today marks a new chapter for Overloop. We’ve been acquired by Sortlist, the leading marketplace for matching companies with marketing and professional service agencies.
From day one, our mission at Overloop has been clear: help business-to-business teams generate more sales conversations, faster.We built Overloop to solve one problem. Outbound sales is hard, time-consuming, and often inefficient. Companies struggle to build consistent pipelines without burning time on manual work or juggling too many tools.
Joining Sortlist isn’t a change of direction. It’s an acceleration.
Why this matters for you
This partnership brings together Overloop’s SaaS expertise in outbound and sales automation with Sortlist’s scale, market presence, and deep knowledge of the agency and professional-services ecosystem.
For you, this means:
- Faster product development: More resources to ship the features you’ve been asking for.
- Broader support: Backing from Sortlist’s experienced customer success teams.
- Seamless continuity: No service disruption. Same product, same team, same commitment.
What’s next
The Overloop team stays in place and continues building with the same focus as before — now supported by a larger group that shares our vision.
I’ll be joining Sortlist’s leadership team to work on SaaS products and innovation across the platform.
"We built Overloop AI to help companies find new clients faster, with a tool that is powerful but simple.
Agencies, IT firms, consultants, creative teams: they all face the same challenge: they need steady commercial activity.
Joining Sortlist allows us to bring this technology to a much wider audience in a way that fits today’s market."
— Vincenzo Ruggiero, Founder & CEO, Overloop
"The professional-services industry is over a trillion dollars worldwide and is going through one of the biggest shifts in years.
Budgets are shrinking, timelines are shorter, and AI is accelerating competition.
Agencies and service companies can no longer rely solely on inbound demand: they need faster, smarter ways to generate new clients.
By welcoming Overloop AI, we reinforce Sortlist’s move beyond matching companies with providers. We are building a platform that also helps providers actively grow, with tools that fit the real pressure they face today."
— Nicolas Finet, Founder & CEO, Sortlist
Thanks for being part of the Overloop journey.
We’re excited to build the future of outbound growth for agencies and professional-services companies, together with you and Sortlist.
Vincenzo, for the Overloop Team
