Saved dozens of hours on manual prospecting each month
Secured meetings with executives in top educational institutions
Boosted brand visibility in a new niche sector in the first month
Ocelot is a multidisciplinary marketing and AI agency based in Spain. Their mission is to deliver marketing solutions for the post-AI era, combining brand design, web development, content creation, and artificial intelligence to generate tangible competitive advantages for companies of all sizes. In branding, Ocelot believes a brand is how people speak about you when you’re not in the room, and strives to craft identities that leave a lasting impression.
Their web team builds digital experiences that captivate, retain, and elevate brand perception from the first click. In content, they unearth a client’s story, shape it, and bring it to life in ways that truly resonate. They also guide clients in integrating AI where it adds real value: streamlining, personalizing, and scaling without stripping away the human touch.
The challenge
Despite this holistic offering, Ocelot encountered a major obstacle: breaking into large educational institutions. Traditional tactics like cold calls, direct emails, and LinkedIn outreach seldom cut through the noise. Decision-makers in those organizations are inundated with messages, and the manual effort required to find the right contacts and deploy outreach drained precious time. They needed a way not just to reach decision-makers, but to build trust and open the right doors.
How Overloop was used
Ocelot adopted an account-based marketing approach using Overloop’s AI-powered prospecting capabilities. They were able to identify and engage stakeholders across multiple departments within a leading educational organization. Rather than send one-size-fits-all messages, they developed highly personalized, multi-channel sequences via email and LinkedIn, each tailored to the specific priorities and challenges of individual roles.
Overloop automated data enrichment and campaign scheduling, freeing the Ocelot team to focus on high-impact conversations instead of administrative tasks.
“Overloop allowed us to reach decision-makers in education that we couldn’t access before. Beyond the meetings, it amplified Ocelot’s visibility across the sector. Now they know there’s an agency specialised in their field.”
Guillermo Fernández, BD Director, Ocelot
Results & benefits
Within weeks, Ocelot secured meetings with senior executives from multiple departments, having conversations that would have been nearly impossible through conventional outreach. These engagements unlocked new business opportunities and elevated Ocelot’s positioning as a trusted partner in the education sector. By offloading manual tasks, the team was able to invest more of their energy into crafting bespoke strategies and deepening relationships fully aligned with their ethos of combining creativity and technology to deliver exceptional results.
