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Increase your SaaS sales during holiday season

Alexandra Tallon author on Overloop the sales engagement, cold email, and LinkedIn automation software blog
Alexandra Tallon Nov 16, 20203 min read

Ho Ho Ho… Holiday season is coming. It’s a beautiful season for everybody. Cities get decorated, Home Alone will play in loop on TV and people are more generous with their wallets. It is also a season that can be very stressful for some software companies. Let’s be clear: it’s busy even though it’s the golden season for sales teams around the SaaS world.

Some of these teams make most of their profit during this time. They try new strategies, share special promotions, and make sure that their SaaS gets the most visibility. They want to be “the one software company” that will drive the most revenue during the holiday season where competition is tough.

Even though you all have different services, websites, business fields and strategies, the holiday season concerns all of you no matter what. So here are three tips about how to increase your SaaS sales and make your customers happy.

Tip 1: Get ready with Special Days sales and promotions

The holiday season is tough in terms of bank Holidays and special days. Between Halloween, Thanksgiving, Black Friday, Cyber Monday and Christmas itself, there are a plethora of opportunities to share promotions in a way that resonates with the holiday at hand. But you also have to deal with competitors that do the same (and keep an eye on them).

It is not because the holiday season is busy that your SaaS company has to be busy in promotions and deals. Don’t make too much, don’t go over the top (especially if you are in the B2B sector).

Overloop advises you to pick the Holidays that matter most for the region you are targeting. For example, if you target users in the US, you may want to do a Black Friday deal. However, if you target users in China, you don’t want to miss the Single’s day.

Tip 2: Take time to thank your old customers

It’s common for SaaS tools to forget their users after a deal is made. Once the user has signed up for a plan, the conversation is closed right? Well, no. Customer loyalty is also a very important point to take into account. Customer loyalty is what makes the users keep using your software instead of another one. The secret is making your users feel important by having contact with them, showing you appreciate their choice to use your software, etc.

During the holiday season you know that competitors and other tools will display promotions. Knowing that, you may want to take that time to thank and engage with your old and faithful users. By doing that, you proactively avoid churn. So in the end, it’s a win-win situation: you get to keep your users while they get to feel appreciated and listened to.

Tip 3: Increase your online presence

The Holiday season is the perfect time to increase your online visibility. Take advantage of this time to be more present on social media and build marketing strategies to increase the traffic on your website. During this season, visibility is key.

You have many ways to increase your visibility online. You can work on an email outreach strategy, focus on engaging on social media with your followers, create social media challenges to get more followers, share blog posts on Linkedin, etc. Let’s be honest, it’s a fun season to use your creativity and imagination to create nice and fun templates that will fit in the holiday feeling.

Increase your SaaS sales during holiday season