Multi-channel Outbound Campaigns
Pick up the phone and call your prospects
Ultra-personalized cold emails at scale
Find anyone’s email in seconds
Use LinkedIn in your outbound campaigns
Integrate with the tools you already use
Overloop is a sales engagement platform.Send ultra-personalized multi-channel outbound campaigns mixing cold emails, LinkedIn automation and phone calls.
Email has been, for many years, the main tool for prospecting and closing new customers. Companies from any sector (education, technology, services, tourism, etc.), use email as the main tool for managing potential customers. For this reason, today I want to give you, from the experience of Overloop as a sales automation tool, a series of tips to close more deals with your sales emails.
Here is a summary of all the tips contained is this article:
First of all, if you have not yet read our post on how to write a successful cold email, I recommend that you take a look at it to get a first general idea of some of the key points of all email. But, beyond that first cold email, today I want to talk about how to optimize an email with a commercial proposal to generate trust in your prospect and transform him into a new client. Interesting, right? Start!
Let's analyze, first of all, some key points that every sales email should meet. So you can take them as a reference when setting up your cold email campaigns and you will have a base on which to work.
It has been a few years developing email marketing campaigns, since Overloop began its journey. And, during all this time, we have had the opportunity to contrast which are the key pieces of a successful sales email or, at least, which are the ones that will contribute to increase the probability of success of your next shipment.
Any user's inbox is usually full of messages, both from known and unknown sources. And we have less and less time available, so we do not usually open each and every one of the emails that arrive at our mail client to read them in depth. Instead, it's usual to do a first sieve from the same inbox, based on two key factors:
A well-thought-out, hooked subject line will literally make the difference between a high or low open rate when sending cold emails in bulk. Always keep these tips in mind:
My advice is not to be too direct in your sales proposal, because the recipient of your email still does not know you enough. He has barely seen a short subject line, which has piqued his curiosity and opened the email to learn more. But that does not mean that he is already convinced that he needs your proposal, that you can contribute something that he does not already have.Focus on him, his needs and what you can bring to him. Don't talk directly about yourself or your solution, but rather be interested in starting a conversation. It is more interesting that you leave your message open to a response from your prospect, that you generate interest and trust, than to talk directly about solutions and prices. Remember that he still doesn't know you enough to make a decision about whether to move forward or not. It is preferable that he sees you as someone real and close, someone he can trust.
Of course, think about what goal exactly you want to achieve with your email. Schedule a call, get the customer to register for a free trial, get a reply message from them for more information, etc. That objective is what must mark the global approach of the body of the message, to pave the way for the call to action.
Any self-respecting email marketing campaign should consider including a strategy of retaking contacts, through follow-up emails. Often, a cold first email may not achieve the expected result, but that doesn't mean we shouldn't insist. I already talked in more detail about this issue in a previous post, so I recommend you take a look at for more information.A follow-up email should focus, in general terms, on three key points:
Once the structure of a sales email has been analyzed step by step, it is time to go one step further. I'm going to talk about some communication strategies that will help you increase the success rate of your emails drastically. Try them!
These are some tips that, without a doubt, will help you boost the success rate of your sales emails. But don't forget the most important thing: test, experiment, and find out which strategies work best for your business. Experience is a degree. Let's get to work!