Design at Overloop
Our brand identity reflects what we are today, and is ready for what we’ll be tomorrow.
Structuring our visual language
The main goal of our identity is to provide a strict visual framework inside which our personality can express itself. This is why we made it up from structural and nonfunctional elements, which allow us to be bold and creative while retaining our brand cohesion.
Consistent and memorable
Core components like our logo, color palette, and typography make our brand consistent and instantly recognizable, no matter where it’s seen.
Expressive and lively
Nonfunctional elements such as organic shapes and freehand illustrations allow us to communicate in an expressive language, in line with our human-centered mission and values (“Start more conversations…”).
Together, these elements form a system designed to operate in very different contexts, such as the user interface of our app, or the pages of our blog.
An iconic logo
The infinite carrot is our symbol, it’s fun and intriguing. Our wordmark is designed to work with our typefaces, while giving our logo plenty of warmth and lovability.
Fun, warm and love. This is everything we want for our company.
A distinctive typeface
Tiempos Headline is our brand typeface. Designed for larger heading sizes, it strikes a balance between warm curves and sharp details.
Circular is paired with it and used for all smaller sizes. It brings order through its geometric shapes but still has interesting and subtle accents.
Meaningful colors
Colors are the cornerstone of our identity. They’re bold, enthusiastic and full of energy. To ensure a unified brand, it’s important to use these colors only.
Primary colors
Orchid, Tangerine and Summer Sky are our brand colors. They should be used to attract attention to something of importance.
Grays
Grays are primarily used for copy, backgrounds, and icons.
Accent colors
Accent colors are used to provide vibrancy to a design. They complement primary colors and break up white space.
Made with ❤️ by Overloop’s design team
