Design at Overloop

Our brand identity reflects what we are today, and is ready for what we’ll be tomorrow.

Design at Overloop sales automation & cold emailing software
DNA illustration

Structuring our visual language

The main goal of our identity is to provide a strict visual framework inside which our personality can express itself. This is why we made it up from structural and nonfunctional elements, which allow us to be bold and creative while retaining our brand cohesion.

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Consistent and memorable

Core components like our logo, color palette, and typography make our brand consistent and instantly recognizable, no matter where it’s seen.

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Expressive and lively

Nonfunctional elements such as organic shapes and freehand illustrations allow us to communicate in an expressive language, in line with our human-centered mission and values (“Start more conversations…”).

Together, these elements form a system designed to operate in very different contexts, such as the user interface of our app, or the pages of our blog.

Overloop sales automation & cold emailing software logo

An iconic logo

The infinite carrot is our symbol, it’s fun and intriguing. Our wordmark is designed to work with our typefaces, while giving our logo plenty of warmth and lovability.

Fun, warm and love. This is everything we want for our company.

Illustration of glyphs

Overloop is a CRM software made for small and medium businesses

A distinctive typeface

Tiempos Headline is our brand typeface. Designed for larger heading sizes, it strikes a balance between warm curves and sharp details.

Circular is paired with it and used for all smaller sizes. It brings order through its geometric shapes but still has interesting and subtle accents.

Meaningful colors

Colors are the cornerstone of our identity. They’re bold, enthusiastic and full of energy. To ensure a unified brand, it’s important to use these colors only.

Primary colors

Orchid, Tangerine and Summer Sky are our brand colors. They should be used to attract attention to something of importance.

Summer sky


Grays are primarily used for copy, backgrounds, and icons.

Gray 100
Gray 90
Gray 80
Gray 70
Gray 60
Gray 50
Gray 40
Gray 30
Gray 20
Gray 10
Gray 0

Accent colors

Accent colors are used to provide vibrancy to a design. They complement primary colors and break up white space.

Peach light
Carnation light
Lavender light
Blizzard light
Emerald light

Made with ❤️ by Overloop’s design team

David, Product Designer at Overloop sales automation & cold emailing software
David Geilfus Product Designer
Vincenzo, Founder & CEO at Overloop sales automation & cold emailing software
Vincenzo Ruggiero Founder & CEO
Zoé, Illustrator at Overloop sales automation & cold emailing software
Zoé Van Hoef Illustrator