Common Room's entry plan is $2,500 a month billed annually, which is $30,000 a year for five seats and 100,000 contacts. That buys genuine breadth across social, web, product and community signals. This compares what the same signal families cost when you buy them separately. Prices read from vendor pages on August 22, 2026.
The short answer: Common Room consolidates signals from social, web, product and community into one person record and prices from $2,500 a month billed annually. Look elsewhere when you need one or two signal families rather than all of them, or when $30,000 a year is out of range. Trigify covers social listening from $40 a month, Unify covers signals plus outbound from $20 per seat, Koala covers product intent from free, and Overloop from $69 per user per month runs the outreach that Common Room routes.
What the consolidation premium actually costs
- Common Room's published floor is $30,000 a year, at $2,500 a month billed annually for five seats, up to 100,000 contacts, 5,000 RoomieAI research credits and 2,500 Prospector credits. Advanced and Enterprise are custom.
- Buying two signal families separately costs about a tenth of that. Trigify's top tier at $199 a month plus Koala Starter at $200 a month is $4,788 a year.
- Four alternatives start free: Unify, Koala, Leadfeeder and Clay. Three of the four cap volume rather than features.
- Unify is the only alternative here that prices signals and sending together, from $20 per seat per month with 800 credits per seat.
- Pocus publishes no price and gates access behind a waitlist, so it cannot be evaluated on your own timeline.
How this comparison was built
This is a desk comparison, not a hands-on test. On August 22, 2026 every vendor's own pricing page was read and the figures transcribed as published, with the billing period and the credit or seat limits attached to each tier. Where a vendor publishes no figure, that is recorded as published rather than estimated, because an unpublished price is itself a buying consideration.
No performance claim here comes from a vendor marketing page. Coverage is described from vendor product documentation. Currency is reproduced as shown, which is why some tools appear in euros.
Common Room alternatives compared on published price
| Tool | What it watches | Published entry price | Top published tier | Free tier | Best fit |
|---|---|---|---|---|---|
 Overloop | Execution layer: takes a signal list and runs email plus LinkedIn sequences | $69/user/mo | $99/user/mo, then custom | No, paid plans only | Teams whose bottleneck is acting on the signal, not finding it |
 Unify | Warm outbound built on website, research and social signals | Free, then $20/seat/mo | $60/seat/mo, then custom | Yes, limited credits and three seats | Teams that want signals and sequencing on one seat-based price |
 Trigify | LinkedIn social listening: post engagement, topic monitoring, tracked accounts | $40/mo | $199/mo, then custom | 14-day trial, no free tier | Small teams whose signals come from LinkedIn activity |
 Koala | Product and website intent scoring for product-led motions | Free, then $200/mo | $1,000/mo, then custom | Yes, 100 credits and two seats | Product-led companies scoring in-product behaviour |
 Clay | Data orchestration with signal triggers built from many sources | $54/mo billed annually | $185/mo annually, then custom | Yes, 500 actions and 100 data credits a month | Operators who want to compose their own signal logic |
 RB2B | Person-level identification of anonymous US website visitors | Free, then $79/mo | $199/mo | Yes, 150 resolutions a month | Teams whose strongest signal is their own website traffic |
 Leadfeeder (Dealfront) | Company-level website visitor identification with intent filtering | Free, then EUR 79/mo | EUR 599/mo | Yes, last 100 companies a month | European teams that want visitor identification with GDPR footing |
 Warmly | Web de-anonymisation, inbound chat and social signal monitoring | $10,000/yr | $30,000/yr | No | Inbound-heavy teams that want de-anonymisation plus chat |
 Pocus | Product-led signal scoring and account research agents | Not published | Not published | Waitlist | Product-led teams with usage data already instrumented |
The honest read on Common Room is that reconciling one human across LinkedIn, your website, your product and a community forum is hard engineering, and $30,000 a year is not an unreasonable price for someone else doing it. The question is whether you need all four surfaces. Most teams under twenty reps act on one or two, and paying a consolidation premium for surfaces you never open is the most common waste in this category.
1. Overloop
What it watches: Execution layer: takes a signal list and runs email plus LinkedIn sequences
Starter is $69 per user per month with 250 credits, one mailbox per user and three campaigns. Growth is $99 per user per month with 500 credits, three mailboxes and the published HubSpot and Pipedrive integrations. Enterprise is a custom price with 1,000 credits per user, unlimited mailboxes and campaigns, and the Salesforce integration. All tiers include the 450M contact database, email verification and LinkedIn steps.
Where it stops: Overloop does not generate third-party intent data. It is the layer that turns a signal you already have into sequenced outreach.
Price source: Overloop pricing page, read August 22, 2026.
2. Unify
What it watches: Warm outbound built on website, research and social signals
The free plan carries limited credits and up to three seats. Base is $20 per seat per month with 800 credits per seat. Pro is $60 per seat per month with 2,400 credits per seat and a fourteen-day trial. Business is a custom annual price with a shared credit pool. Top-up credits do not auto-renew and carry over for up to twelve months.
Where it stops: Credit consumption is the real cost driver, so per-seat pricing understates the bill on high-volume workspaces.
Price source: Unify pricing page, read August 22, 2026.
3. Trigify
What it watches: LinkedIn social listening: post engagement, topic monitoring, tracked accounts
Starter is $40 a month with 4,000 credits, 25 listening searches, 25 workflows and two seats. The top tier is $199 a month with 40,000 credits, 100 listening searches, five seats and 50,000 tracked accounts. Enterprise is custom with 200,000 or more credits. Overage is billed at $0.012 per credit.
Where it stops: Coverage is social. There is no web-visitor identification and no third-party research intent.
Price source: Trigify pricing page, read August 22, 2026.
4. Koala
What it watches: Product and website intent scoring for product-led motions
The free plan includes 100 credits a month and two seats with the full feature set. Starter is $200 a month for 1,000 credits and two seats. Growth is $1,000 a month for 5,000 credits and three seats, with a fourteen-day trial. Business is custom. Every tier carries the same features and differs on credits, seats and support.
Where it stops: Strongest where you have product usage to read. Thin if your motion is pure cold outbound.
Price source: Koala pricing page, read August 22, 2026.
5. Clay
What it watches: Data orchestration with signal triggers built from many sources
The free tier gives 500 actions and 100 data credits a month. Launch starts at $54 a month billed annually, or $167 monthly, for 15,000 actions and 3,000 data credits. Growth starts at $185 a month annually, or $446 monthly, for 40,000 actions and 6,000 data credits. Enterprise is custom with 200,000 or more actions.
Where it stops: Clay is a build-it-yourself surface. The signal quality is whatever you wire into it, and credits are consumed per action.
Price source: Clay pricing page, read August 22, 2026.
6. RB2B
What it watches: Person-level identification of anonymous US website visitors
The free plan resolves 150 visitors a month at company level and pushes to Slack, with no person-level identification and no email addresses. Starter is $79 a month for 300 resolutions with LinkedIn URLs. Pro is $149 a month and adds business email addresses and all integrations. Pro plus is $199 a month with premium resolution. A seven-day full-featured trial is offered on every tier.
Where it stops: Identification is focused on United States traffic, so European pipelines see thinner coverage.
Price source: RB2B pricing page, read August 22, 2026.
7. Leadfeeder (Dealfront)
What it watches: Company-level website visitor identification with intent filtering
Lite is free forever and shows the last 100 identified companies a month with seven days of history and unlimited users. Discover is EUR 79 a month billed annually, or EUR 113 monthly. Activate is EUR 369 a month annually, or EUR 527 monthly, and adds verified emails and intent signal filtering. Scale is EUR 599 a month on annual billing with free company data export and a dedicated CSM.
Where it stops: Identification is company level, not person level, so the rep still has to pick the contact.
Price source: Leadfeeder (Dealfront) pricing page, read August 22, 2026.
8. Warmly
What it watches: Web de-anonymisation, inbound chat and social signal monitoring
AI Web-Deanonymization is $10,000 a year, Inbound Chat is $20,000 a year and AI Inbound Autopilot is $30,000 a year, each from 10,000 credits a month. Quarterly billing is $4,875, $6,500 and $9,750 respectively. The GTM Signals Package is a separate add-on at $10,000 a year, and Warm Experiences is another $10,000 a year.
Where it stops: Signals are an add-on, not part of the base plan. Adding them to the entry tier doubles the annual cost.
Price source: Warmly pricing page, read August 22, 2026.
9. Pocus
What it watches: Product-led signal scoring and account research agents
No pricing table, plan names or figures appear. The page offers Join Waitlist and Take a tour as the only actions.
Where it stops: Access itself is gated by a waitlist, so it is not an option you can evaluate on your own timeline.
Price source: Pocus pricing page, read August 22, 2026.
Do you actually need four surfaces?
Before comparing tiers, count the signals your team acted on last month. Not the signals you received, the ones that produced a message a rep actually sent. In most teams the honest answer is one or two.
If it is one surface, buy that surface. Social listening from Trigify at $40 a month. Product intent from Koala, free to start and $200 a month at Starter. Website identification from RB2B at $79 a month or Leadfeeder from EUR 79 a month on annual billing.
If it is two or three surfaces and you have an operator, Clay is the composition layer, from free with 500 actions a month and $54 a month at Launch on annual billing. You supply the sources, Clay does the reconciliation and routing. Cheaper than Common Room and considerably more work.
If it is genuinely four surfaces and you have no operator, Common Room is the product and the price is the price. That is a real situation, it is just rarer than the category's marketing implies.
The seat maths nobody puts in the comparison
Entry prices in this category are quoted on different units, which makes tables misleading unless you normalise. Here is the same team, five people, priced across four models.
- Common Room Essential: $2,500 a month, five seats included. $500 per seat per month.
- Unify Pro: $60 per seat per month, so $300 a month for five, with 2,400 credits per seat.
- Koala Growth: $1,000 a month with three seats included, so two more seats are a purchase on top.
- Trigify's top tier: $199 a month with five seats included. $40 per seat per month.
On a per-seat basis the spread is $40 to $500 for five people. Credit consumption then moves those numbers again, and it is the variable most teams underestimate. Trigify bills overage at $0.012 per credit, Unify's top-ups carry over for twelve months, and Albacross sells email credits from EUR 0.30 down to EUR 0.16 by volume. Model the credits before you sign, because that is where the quoted price stops being the bill.
Frequently asked questions
How much does Common Room cost?
Common Room publishes Essential at $2,500 a month billed annually, which includes five seats, up to 100,000 contacts, 5,000 RoomieAI research credits and 2,500 Prospector credits. Advanced is a custom price with fifteen seats and up to 250,000 contacts. Enterprise is custom with thirty seats and up to 750,000 contacts.
What is the cheapest Common Room alternative?
Unify Base at $20 per seat per month is the cheapest paid alternative, and Unify has a free tier with limited credits and three seats. Trigify Starter is $40 a month for 4,000 credits and two seats. Koala, Leadfeeder and Clay all have free tiers capped by volume rather than by feature.
Is there a free alternative to Common Room?
Four of the alternatives here start free. Unify gives limited credits and up to three seats. Koala gives 100 credits and two seats with the full feature set. Leadfeeder Lite shows the last 100 identified companies a month. Clay gives 500 actions and 100 data credits a month. None require a sales call.
What does Common Room do that cheaper tools do not?
It reconciles one person across several surfaces. A LinkedIn engager, an anonymous website visitor, a product trial user and a community member can be the same human, and matching them is the hard part. Single-surface tools do not attempt it, and Clay attempts it only with the sources and logic you supply.
Can Clay replace Common Room?
For a team with an operator, largely yes, at a fraction of the price and a multiple of the effort. Clay's free tier gives 500 actions and 100 data credits a month, Launch starts at $54 a month billed annually and Growth at $185 a month annually. You bring the signal sources and build the reconciliation. Without an operator this trade goes badly.
Does Common Room send outbound?
It routes signals and supports outreach workflows, but sequencing, mailbox management, deliverability and LinkedIn steps sit in a separate execution tool for most teams. Overloop covers that half from $69 per user per month with 250 credits, and $99 per user per month with 500 credits and the published HubSpot and Pipedrive integrations.
How should I compare per-seat and flat pricing?
Normalise everything to cost per seat per month, then add expected credit consumption. On a five-person team Common Room Essential is $500 per seat per month, Unify Pro is $60, Trigify's top tier is $40. Credits then move the total, and overage rates differ: Trigify bills $0.012 per credit and Albacross sells email credits from EUR 0.30 down to EUR 0.16 by volume.
Is Pocus a viable alternative?
Not on a predictable timeline. Pocus publishes no pricing table, plan names or figures, and the page offers a waitlist rather than a signup. It may fit product-led teams with usage data already instrumented, but you cannot evaluate or budget for it without going through their process first.
Consolidated signals still need someone to send the message.
Overloop turns a routed signal into a sequenced email and LinkedIn campaign, with sourcing, verification and reporting in one place. Its sales prospecting software page explains the campaign workflow, credit limits and CRM availability per plan. Starter is $69 per user per month.
