Buying signals
Find buying signals.
Know who to contact next.
A new sales leader. A funding round. A hiring push. Track the changes that make your offer relevant, prioritize the accounts that fit and open with a reason to talk.
Job changes. Hiring. Funding. Engagement. Context for your next campaign.
Meet Alex.There’s a story here.
Spot changes at target accountsFollow the events relevant to your offer.
Prioritize the prospects that fitCombine the event with your ideal customer.
Replace the generic openerStart with what changed for the prospect.
Stop prospecting without context
A good-fit company.
A reason to contact it now.
A company can fit your target market for months before anything changes. A new leader, new funding or a hiring push gives your team something specific to investigate and a stronger starting point for outreach.
Track events tied to your offer.
Selling recruiting services? Watch hiring activity. Selling to sales leaders? Look for new appointments. Choose the signals that reveal a relevant business situation.
Prioritize fit and timing together.
Match the company and contact to your ideal customer profile. Use the event to decide which accounts deserve your attention first.
Lead with what changed.
Turn the event into a specific opening for your email and LinkedIn outreach. Connect the change to the problem your offer solves.
Signals for real prospecting situations
Choose what to watch.
Find your next opening.
Track the events that create a reason to buy what you sell. Explore signals around people, companies, conversations and your market.
People & hiring
Job changes, new job postings, hiring campaigns and reposted openings. Spot changes in a team’s priorities.
Conversations & engagement
Topic mentions, post reactions and engagement around company pages or relevant voices. Find people discussing problems you solve.
Competitor activity
Engagement with competitor content and changes in competitor relationships. Add context to the accounts you already care about.
Funding & company changes
Funding rounds, mergers and acquisitions. Identify accounts whose situation is changing, then check what that means for your offer.
Local business eventsFrance only
Company registrations, new Google business listings and public contract awards. Follow concrete changes in your local market.
Signal availability and timing depend on the source, your target market and workspace setup.
Turn the event into an account decision
Which account gets
your next hour?
A signal helps answer that question. Look at what changed, whether the account fits and how your offer could help before investing time in the approach.
See why the account surfaced.
- Monitor the sources relevant to your audience.
- See the event behind a prospect.
- Build your approach around what changed.
Decide whether it is worth pursuing.
- Check the company and role against your ICP.
- Review the source and the message.
- Choose the campaign and own the conversation.
One prospecting workflow
You have the trigger.
Now reach the decision-maker.
Use Overloop to move from account research to contact data and a personalized campaign. Keep the event at the center of your pitch.
Find the person responsible.
Explore the B2B contact database to identify the people who fit your audience.
Check the email before sending.
Use email verification to assess contact data before your campaign.
Build the outreach sequence.
Bring your context into email and LinkedIn outreach, then review your approach before launch.
The useful details
Make the signals
work for you.
What to watch, what to expect and what to check before you scale.
What is a buying signal?
A buying signal is an observable event that gives you a reason to look at an account: a new role, a job posting, a funding round or relevant public engagement. It is a clue about timing, not proof that someone wants to buy.
Which signals can I use?
Examples include job changes, job offers, hiring campaigns, funding rounds, mergers and acquisitions, topic mentions, post reactions and competitor engagement. Choose the sources that fit your audience and offer. Available options depend on your workspace and source coverage.
Are signals available in every country?
Coverage depends on the signal source and your target market. Company registrations, new Google business listings and public contract awards are currently restricted to targets in France. Check the available signals for your audience during setup.
How quickly does a signal appear?
Timing depends on the source and when an event is published or updated. A detected job change or funding round can describe something that happened earlier. Review the source and event date before choosing your approach.
Does a signal prove someone is ready to buy?
No. Check the company, the person’s role and the event against your ideal customer profile. Then decide whether your offer is relevant. A reaction to a post, for example, is a reason to investigate rather than a purchase commitment.
How do signals fit with email and LinkedIn outreach?
Signals help you choose relevant prospects and give your message a specific starting point. Use that context to prepare and review your outreach in Overloop. Your team controls the targeting, message and campaign launch.
What should I check before getting started?
Confirm that the signal sources cover your target market, then review contact coverage and credit use on a representative sample. Check the current plan details and available signal setup with the team before scaling your workflow.
Find your next opportunity
in what just changed.
Choose the signals that matter to your market.
Give your next campaign a specific reason to exist.