Role & remit
Role
Content Lead, Overloop
Buyer's guides, listicles, growth playbooks
Focus
SaaS growth & lead generation
B2B mid-funnel content for SDR and Founder readers
Languages
English & Spanish
Native coverage of LATAM and Iberian markets
Editorial review
Operator-reviewed every time
Nicolas + Vincenzo + Nathalie sign off before publish
Topics I cover
I write the pieces that help a B2B reader pick a tool or a growth motion: long-form buyer's guides, listicles, growth-system breakdowns. The opinions and recommendations come from the operator team - I make them readable.
Recent articles
A sample of what I have published. Each piece links to the operator-reviewed methodology that backs the recommendations.
How the editorial pipeline works
I do not test tools alone. The blog runs on a four-person pipeline:
- Vincenzo Ruggiero runs the deliverability and tooling test. Every comparison number on the blog comes from his test rig.
- Nathalie Saikali runs the operator pass. She kills any verdict that would not survive Monday morning on her own SDR team's pipeline.
- Nicolas Finet brings the data lens (Sortlist demand data, Overloop sequence stats) and the regulatory posture for the EU market.
- I assemble it into a piece a reader can act on. Then it goes back to all three for sign-off before publishing.
If a recommendation in one of my pieces does not hold up, that is on me to fix. Email corrections@overloop.com with the URL and a source - we update factually-incorrect content within 7 days.
Why these guides
Most "best of" listicles read like a SEO exercise. The brief I work to is the opposite: write something a reader would forward to a teammate. If the operator team would not run the recommendation themselves, it does not make the cut. If a tool is in the listicle, there is a reason - and we say what it is, where it falls short, and who it is not for.