Data list · 8 categories

Overloop Joins Forces with Sortlist

Overloop has been acquired by Sortlist, the marketplace connecting 600,000 buyers with 50,000+ agencies across 100 countries. Existing Overloop customers keep the same product, pricing, and team. The combined entity invests in AI-native outbound, deeper agency integrations, and faster shipping. Read the full announcement below for what changes, what stays the same, and what comes next.

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Topics: B2BProspecting

Overloop has been acquired by Sortlist, the leading marketplace matching companies with agencies and professional-service providers. Same product, same team, same commitment to making outbound sales work for B2B teams. The acquisition adds engineering depth, expanded support, and access to Sortlist's 600K monthly searches across the agency ecosystem. No service disruption, no migration, no changes to your account.

From day one, our mission at Overloop has been clear: help business-to-business teams generate more sales conversations, faster. We built Overloop to solve one problem. Outbound sales is hard, time-consuming, and often inefficient. Companies struggle to build consistent pipelines without burning time on manual work or juggling too many tools.

Joining Sortlist isn't a change of direction. It's an acceleration.

Why this matters for you

This partnership brings together Overloop's SaaS expertise in outbound and sales automation with Sortlist's scale, market presence, and deep knowledge of the agency and professional-services ecosystem.

For you, this means:

What's next

The Overloop team stays in place and continues building with the same focus as before -- now supported by a larger group that shares our vision.

I'll be joining Sortlist's leadership team to work on SaaS products and innovation across the platform.

"We built Overloop AI to help companies find new clients faster, with a tool that is powerful but simple. Agencies, IT firms, consultants, creative teams: they all face the same challenge: they need steady commercial activity. Joining Sortlist allows us to bring this technology to a much wider audience in a way that fits today's market."

-- Vincenzo Ruggiero, Founder & CEO, Overloop

"The professional-services industry is over a trillion dollars worldwide and is going through one of the biggest shifts in years. Budgets are shrinking, timelines are shorter, and AI is accelerating competition. Agencies and service companies can no longer rely solely on inbound demand: they need faster, smarter ways to generate new clients. By welcoming Overloop AI, we reinforce Sortlist's move beyond matching companies with providers. We are building a platform that also helps providers actively grow, with tools that fit the real pressure they face today."

-- Nicolas Finet, Founder & CEO, Sortlist

Thanks for being part of the Overloop journey.

We're excited to build the future of outbound growth for agencies and professional-services companies, together with you and Sortlist.

Vincenzo, for the Overloop Team

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Vincenzo Ruggiero
Vincenzo Ruggiero
Co-founder, Overloop
Founded Overloop in 2015. 10+ years building sales automation. Personally tests every outbound tool.

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Frequently asked questions

Will my Overloop account change?

No. Same login at app.overloop.ai, same workspace, same data, same team supporting you. The acquisition is structural, not operational. Pricing, plans, integrations, and feature roadmap stay on the same trajectory we communicated before the deal.

Is my data still safe?

Yes. All Overloop data stays in the same EU infrastructure with the same security posture (GDPR-compliant, SOC 2 in progress). No data migration, no third-party transfers triggered by the acquisition. Sortlist operates under the same European data protection framework.

Will pricing change after the Sortlist acquisition?

No price changes are planned. Existing contracts honor current rates through their term. Future pricing decisions follow the same logic as before: tied to product value, not the corporate structure. Any changes get communicated in advance, never silently.

What happens to the Overloop product roadmap?

The roadmap accelerates. Sortlist's resources mean faster shipping on the features customers have been requesting: deeper LinkedIn integrations, AI-driven sequence optimization, and broader CRM connectors. The Overloop team stays in place and continues building. Vincenzo joins Sortlist's leadership to drive SaaS innovation across both products.

Why did Overloop join Sortlist instead of staying independent?

Agencies and professional-service firms face the same problem: budgets shrinking, timelines compressing, AI changing competition. Sortlist already serves 600K monthly searches in this ecosystem. Joining means Overloop reaches that audience at scale instead of building distribution from scratch. Acceleration, not pivot.

Who is Sortlist?

Sortlist is the leading European marketplace matching companies with marketing agencies, IT firms, consultants, and creative teams. Founded 2014, headquartered in Brussels, serving 100K+ agencies across Europe and beyond. Same founding country as Overloop, same focus on the agency ecosystem.

Who do I contact for support after the acquisition?

Same support channels: in-app chat, support@overloop.com, the same customer success contacts you've been working with. The team has actually expanded with Sortlist's customer success resources backing the existing crew. Response times stay the same or improve.