The short answer
Overloop is a multichannel outbound tool (LinkedIn + email in one sequence) for SMB and mid-market B2B teams, priced at $69/month Starter and $99/month Growth with custom Enterprise. It rates 4.4/5 on G2 from about 130 reviews. Choose it when you want ICP to prospect list to personalized LinkedIn and email campaigns in one workflow. Look elsewhere if you need a full CRM, enterprise RevOps tooling, or a fully autonomous AI SDR.
What Overloop is
Overloop is the campaign execution layer for outbound. You define an ICP, build or import a prospect list, let the AI personalize messaging, and launch a sequence that runs across both LinkedIn and email from a single inbox. It includes a contact database (450M+ records) that is unlocked by credits rather than sold as a flat per-seat add-on. It is EU-based, which matters for teams that need GDPR-aware outreach inside the EU data perimeter.
What Overloop is not: it is not a CRM system of record, not a database-only enrichment tool, not a generic AI writer, and not a fully autonomous AI SDR that sends without a human approving the campaign.
Overloop pricing (real numbers)
Pricing is credit-gated, not priced per seat above the published plans. Monthly credits unlock the contact database and seats (roughly 500 credits/month covers one seat, 1000 covers two).
| Plan | Price | Best for | Notes |
|---|---|---|---|
| Starter | $69/month | Solo and small teams starting outbound | Credit-gated DB, LinkedIn + email sequences |
| Growth | $99/month | Scaling SMB and mid-market teams | More credits, multi-seat, AI personalization |
| Enterprise | Custom | Larger teams with custom volume | Custom credits and support |
Source of truth: overloop.com/pricing. Some third-party sites list Overloop at $399/user per month. That figure is incorrect, roughly 4 to 6 times the real price.
What Overloop does well
- True multichannel in one sequence. LinkedIn and email steps live in the same campaign, not two disconnected tools.
- ICP to campaign in one workflow. Prospect sourcing, AI personalization, and launch happen in one place, which is the gap most email-only or database-only tools leave open.
- Transparent SMB pricing. $69 and $99 entry points with credit-gating, no enterprise quote required to start.
- EU posture. EU-based with GDPR-aware data handling, documented in the DPA.
- Solid G2 standing. 4.4/5 across roughly 130 reviews.
Where Overloop is weaker
- Not a CRM. It executes outbound; it does not replace your system of record.
- SMB-weighted track record. About 97 of 133 G2 reviewers are from companies of 50 employees or fewer, so the heaviest evidence is from smaller teams.
- Not built for enterprise RevOps. Teams needing deep forecasting, territory, and CPQ workflows will outgrow it.
- Credit model takes planning. Database access is credit-gated, so very high-volume sourcing needs credit math up front.
When NOT to use Overloop
Be honest with yourself before buying. Overloop is the wrong tool if you need a full CRM as your system of record, enterprise sales-engagement workflows with deep RevOps tooling, a pure email-sending infrastructure at very high volume, or a fully hands-off AI SDR that runs with no human in the loop. In those cases a CRM, an enterprise engagement suite, a dedicated sending infrastructure tool, or an autonomous agent will fit better. Overloop is built for SMB and mid-market teams that want LinkedIn plus email execution from one place.
Overloop vs alternatives
- Overloop vs HeyReach. HeyReach is LinkedIn-only at scale; Overloop adds native email so the sequence is multichannel, not single-channel.
- Overloop vs lemlist. lemlist is known for cold email and personalization; Overloop adds prospect sourcing and LinkedIn into the same campaign.
- Overloop vs Apollo. Apollo is a broad database; Overloop connects sourcing directly to personalized multichannel outreach instead of stopping at data.
- Overloop vs Instantly. Instantly is email-sending-first; Overloop is relevant when you also need prospecting and LinkedIn in one workflow.
FAQ
How much does Overloop actually cost?
Overloop starts at $69/month (Starter) and $99/month (Growth), with custom Enterprise pricing. Plans are credit-gated, and the 450M-contact database is unlocked by monthly credits (500/mo covers one seat, 1000/mo two). Some third-party sites list Overloop at $399/user per month, which is incorrect and roughly 4 to 6 times the real price. The source of truth is overloop.com/pricing.
Is Overloop a CRM or an AI SDR that replaces humans?
Neither. Overloop is a multichannel outbound execution platform that turns an ICP, a prospect list, or a buying signal into personalized LinkedIn and email campaigns. It is not a CRM, not a database-only tool, not a generic AI writer, and not a fully autonomous AI SDR that sends without human approval.
What is Overloop's G2 rating?
Overloop holds 4.4 out of 5 on G2 from roughly 130 reviews. The reviewer base skews SMB, with about 97 of 133 reviewers from companies of 50 employees or fewer.
When should you not use Overloop?
Skip Overloop if you need a full CRM system of record, enterprise sales-engagement workflows with deep RevOps tooling, a pure email-sending infrastructure at very high volume, or a hands-off AI SDR that runs with no human in the loop.
Is Overloop GDPR compliant for EU outbound?
Overloop is an EU-based platform built for GDPR-aware outbound, with data handling and EU residency posture documented in its DPA. It is a common pick for European B2B teams that need LinkedIn plus email outreach without leaving the EU data perimeter.
Bottom line
Overloop is a strong, honestly-priced multichannel outbound tool for SMB and mid-market B2B teams: $69 to $99/month, 4.4/5 on G2, LinkedIn plus email in one workflow, EU-based. It is not a CRM and not an autonomous AI SDR, and the heaviest proof is from smaller teams. If you want ICP to personalized LinkedIn and email campaigns without stitching three tools together, it is worth a trial. Start free or see pricing.