Lusha vs Apollo (2026): Phone Data, Pricing and Which One to Buy

Lusha and Apollo both sell B2B emails and phone numbers through a credit meter with a free plan. Lusha charges 5 credits per number and bundles fewer credits per dollar; Apollo charges 8 credits per number but hands out far more credits, so its phone numbers cost less at list price. Lusha is the lighter, extension-first tool; Apollo is a full prospecting and sequencing platform. Every number below was read on September 28, 2026.

Disclosure first: we are Overloop, and we sell contact data and outreach, so we compete with both Lusha and Apollo. Every price and figure below was read on the vendors' official pages on September 28, 2026. Where one of them is the better choice for your team, we say so.

Lusha vs Apollo: the short answer

Choose Lusha if your sellers reveal a handful of contacts a day from a browser extension or the CRM, you want a clean credit rule (1 credit an email, 5 a phone number) and wide native integrations. Expect about $0.44 to $0.62 per phone number at list price.

Choose Apollo if phone volume per dollar matters and you want sequences and a dialer in the same seat. A number costs 8 credits, but an Apollo Basic seat carries 2,500 credits a month, which puts a number at about $0.16 to $0.21 at list price.

Choose Overloop if the number has to go straight into outreach. Overloop, our product, reveals a phone number for 5 credits, charged only when one is found, and runs the email and LinkedIn sequence from the same prospect record. Plans start at $69 per user per month with 250 credits.

Lusha vs Apollo side by side

Pricing

Lusha (Lusha pricing, September 28, 2026) lists Free at $0 with 40 credits a month. Starter is $49.90 a month on monthly billing with 400 credits a month, or $37.45 a month billed yearly with 4,800 credits a year. Pro is $69.90 monthly with 600 credits, or $52.45 yearly with 7,200 credits, and includes 2 free seats. Premium is $399.90 monthly with 3,400 credits, or $299.95 yearly with 40,800 credits, and includes 5 free seats. Scale is custom. Yearly billing is shown as 25% off.

Apollo (Apollo pricing, September 28, 2026) lists Free at $0 with 900 credits per seat per year, Basic at $49 per seat per month billed annually (30,000 credits a year) or $65 monthly (2,500 a month), Professional at $79 annually (48,000 a year) or $99 monthly (4,000 a month), and Organization at $119 annually with a 3-seat minimum.

Cost per phone number

Lusha's rule is cheaper in credits and Apollo's is cheaper in dollars. The table converts both to dollars per number.

Both meters are shared with emails and other features, so a real month buys fewer numbers than these ceilings. Lusha counts seats per plan (Pro includes 2 free seats); Apollo prices every seat.

Data and coverage

Lusha's Lusha data page declares 290M+ verified contacts and 29M+ companies across 239 countries, with 37 markets above 1M contacts each, and says it does not scrape professional networks or social platforms. Apollo declares 240M contacts and 30M companies, and adds waterfall enrichment that checks connected providers in order when its own data misses.

Neither publishes an accuracy audit covering both, and we do not rank them on accuracy. The honest test is the same list through both free plans: 40 Lusha credits buy 8 numbers, 75 monthly Apollo credits buy 9.

Workflow and outreach

Lusha started as a browser extension and still works best there: open a profile or a company site, reveal, push to the CRM. Its plans now list automated email sequences and call recordings too. Apollo started as a database with sequences and grew into a sales platform: search, sequences, a US dialer that consumes credits, meeting and deal features. If your team lives in the CRM and only needs the data, Lusha is less to learn. If the team needs one place to find and contact, Apollo does more.

Integrations

Lusha's Lusha integrations names Salesforce, HubSpot, Pipedrive, Zoho, Outreach, Salesloft, Gong, Clay, Zapier, Make, n8n and Slack. API and webhooks start on Pro. Apollo names Salesforce, HubSpot and Pipedrive plus Outreach and Salesloft, with API enrichment on paid plans.

Verdict by team type

• Seller who reveals a few contacts a day: Lusha. Simple rule, free tier, strong CRM push.
• Team that calls a lot: Apollo, on phone numbers per dollar at list price.
• Team that wants data and sequences in one seat: Apollo, or Overloop below if LinkedIn steps matter.
• RevOps enriching a CRM through integrations: Lusha, for the breadth of named connectors.
• Team that wants the number on the sequence record: Overloop, if you want the revealed phone number and the email and LinkedIn sequence on one prospect record. 5 credits per revealed number, only on a match. Overloop has no built-in dialer.

For more options on either side, read our Lusha alternatives and Apollo alternatives guides.

A third option: Overloop

Overloop is our product, so weigh this section with that in mind. It is not a pure data vendor. Overloop finds the work email and the phone number of a prospect and runs the email and LinkedIn sequence from the same record, so the number does not have to travel through a CSV before anyone uses it.

For phone data, the Overloop phone number finder queries several data sources in turn and stops at the first match. A revealed number costs 5 credits, charged only when a number is found; an empty search uses no phone-search credits. Overloop finds emails with its email finder and sources new prospects from an advertised 450M+ B2B contact database. Credits are one shared meter across sourcing, email finding and phone reveal. Starter is $69 per user per month with 250 credits and Growth is $99 per user per month with 500 credits; the credit rules sit on the pricing page.

Where we lose: on list-price phone volume per dollar, Apollo's credit allowance is larger. If you only reveal from a LinkedIn profile, Lusha's extension is lighter. Overloop has no built-in dialer, so revealed numbers feed call tasks and CSV exports. We do not publish a phone match rate, because a rate measured on our lists would not predict yours. Run the reveal on 50 prospects you already know before you decide.

How this comparison was made

This is desk research, not a lab test. On September 28, 2026 we opened each vendor's official pricing page and the data pages linked below as a logged-out visitor, rendered them in a browser, and recorded plan prices, credits and the credit cost of a phone number. Price per number assumes every credit on the plan goes to phone numbers, which is the ceiling, not a typical month: emails, exports and other features draw on the same credits at most vendors. Coverage figures are what each vendor declares about its own data. We did not run a paid trial of either tool and we do not rank data accuracy, because no independent audit covering both was available. Methodology notes for the blog sit on our methodology page.

• Lusha pricing
• Lusha data page
• Lusha integrations
• Apollo pricing
• Apollo help center: access a prospect's phone number

Related reading: Lusha pricing.

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