Lusha pricing starts at $0 for the Free plan (40 credits a month), then $49.90 a month for Starter, $69.90 for Pro and $399.90 for Premium, or 25% less billed yearly. A phone number costs 5 credits, so one number costs between $0.44 and $0.62 depending on plan and billing. Prices read on Lusha's pricing page on September 28, 2026.
Most people searching for Lusha pricing want one number: what a phone number costs. Lusha's page does not print it. It prints plan prices and a credit rule, 1 credit for an email and 5 credits for a phone number, and leaves the division to you. We did the division for every plan, on the prices Lusha displayed on September 28, 2026, and put Lusha next to Kaspr, FullEnrich, Wiza, Apollo and Overloop on the same dollar basis.
Publisher disclosure: Overloop publishes this page and sells a tool that reveals phone numbers and emails. Every competitor price below was read on the vendor's own pricing page or help center on September 28, 2026. We did not buy the plans or run a data-quality test. Method and sources.
What the Lusha price tag hides
- The meter is shared: every email you reveal (1 credit) comes out of the same pool as your phone numbers (5 credits).
- Annual Starter is the cheapest per number at about $0.47, but it asks for 12 months up front and resets unused credits at year end.
- Monthly plans roll unused credits over up to 2 times the monthly cap; annual plans do not roll over at all.
- Bulk reveals charge credits for every contact selected, including those where only partial data came back, and Lusha does not refund reveals.
- API calls cost at least 1 credit per request even when nothing is returned.
- More than 5 users means a sales conversation and the Scale plan.
On this page: Plans · Cost per number · Credits · Rollover · Contract traps · Lusha vs Kaspr, FullEnrich, Wiza, Apollo, Overloop · FAQ
Lusha plans and prices on September 28, 2026
We read these figures on the rendered pricing page, with the billing toggle set to monthly and then to yearly. The yearly view shows the monthly equivalent and the credits for the whole year, granted up front.
| Plan | Monthly billing | Yearly billing | Credits | Seats and notable features |
|---|---|---|---|---|
| Free | $0 | $0 | 40 a month | 1 seat, extension, CRM integrations, no card |
| Starter | $49.90 a month | $37.45 a month | 400 a month, or 4,800 a year up front | 1 seat, bulk enrichment, lookalikes, AI assistant |
| Pro | $69.90 a month | $52.45 a month | 600 a month, or 7,200 a year up front | 2 seats included, API, CSV enrichment, signals, webhooks |
| Premium | $399.90 a month | $299.95 a month | 3,400 a month, or 40,800 a year up front | 5 seats included, team management, credit allocation |
| Scale | Custom | Custom | Custom | SSO, advertised 50%+ off price per credit, dedicated success team |
Source: Lusha pricing, read September 28, 2026, prices in USD. The page also offers a credit slider that raises the credits and the price of Pro and Premium, so your figure can differ from the default card.
What one phone number and one email cost on Lusha
Take the plan price, divide by the credits, and multiply by 5 for a phone number. For annual plans we use the yearly total, which is the monthly equivalent times 12.
| Plan and billing | Price | Credits | Phone numbers if all credits go to phones | Cost per phone number | Cost per email |
|---|---|---|---|---|---|
| Starter, monthly | $49.90 a month | 400 | 80 | $0.62 | $0.12 |
| Starter, yearly | $449.40 a year | 4,800 | 960 | $0.47 | $0.09 |
| Pro, monthly | $69.90 a month | 600 | 120 | $0.58 | $0.12 |
| Pro, yearly | $629.40 a year | 7,200 | 1,440 | $0.44 | $0.09 |
| Premium, monthly | $399.90 a month | 3,400 | 680 | $0.59 | $0.12 |
| Premium, yearly | $3,599.40 a year | 40,800 | 8,160 | $0.44 | $0.09 |
Two things move the real figure. First, any email you reveal eats into the phone budget: a team that reveals 200 emails a month on Starter has 200 credits left, which is 40 numbers, and its cost per number doubles. Second, the table assumes every number you pay for is one you wanted. Lusha's help center states that credits cannot be refunded for reveals already made, even if the data was incomplete.
What counts as a Lusha credit
Lusha's pricing page and its help article on how credits are counted list the events that spend credits:
- Verified email: 1 credit per email address revealed.
- Phone number: 5 credits per phone number revealed.
- Exports: 1 credit per 1 to 25 results exported to CSV, and 1 credit per record exported to a CRM.
- API: 1 credit per call covering 1 to 25 results, plus the data points returned, with a minimum of 1 credit per request even if nothing comes back.
- Other features: buying intent, signals and AI recommendations cost 1 credit each; de-anonymized website visitors 2 credits; a recorded call in conversation intelligence 8 credits.
What is free: searching and filtering, and re-viewing a contact you already revealed in the same billing cycle. The help center adds a detail that matters for bulk work: when you reveal a selection in bulk, credits are deducted for all contacts in the selection, including those for whom only partial data was found.
Rollover, renewal and cancellation
- Monthly plans: unused credits roll over and accumulate up to twice the monthly limit while you stay subscribed. If the subscription is not renewed, they are forfeited.
- Annual plans: credits are granted up front and reset at the end of the annual cycle, even if you renew.
- Renewal: paid plans renew automatically. Cancellation takes effect at the end of the current cycle.
- Freeze: monthly plans can be frozen for 1 or 2 months, up to twice a year, with a 3-month gap between freezes.
- Upgrades apply immediately and are prorated; downgrades apply at the end of the cycle.
Contract traps to check before you buy Lusha
- The annual reset. Annual Starter looks cheapest per number, but 4,800 credits that you do not use by the end of the year are gone. Only commit annually if your monthly usage is steady.
- Bulk reveals on thin lists. A bulk reveal on a list with poor coverage still charges every selected contact. Test a small batch first.
- Email and phone share a meter. If sellers reveal emails by default, the phone allowance shrinks without anyone noticing. Set the extension to reveal only what you need.
- Seat math. Starter includes 1 seat. Beyond 5 users, the self-serve path ends and pricing becomes a Scale quote.
- Starter rollover wording. The FAQ says monthly credits roll over; the Starter card says credits are granted each month while Pro and Premium advertise rollover. Ask before you count on it.
Lusha pricing compared with Kaspr, FullEnrich, Wiza, Apollo and Overloop
The fair comparison is dollars per phone number, not credits, because every vendor defines a credit differently.
| Tool | Entry price | Cost per phone number | When no number is found |
|---|---|---|---|
| Lusha | $37.45 a month billed yearly, $49.90 monthly (Starter) | $0.47 on annual Starter, $0.62 on monthly Starter (5 credits a number) | Credits are deducted per data point revealed; bulk reveals charge every selected contact |
| Kaspr | $49 a month billed yearly, $65 monthly (Starter) | $0.49 on annual Starter, $0.65 on monthly Starter; add-on packs $0.36 to $0.21 | In bulk workflows, only with the "Phone numbers Required" setting on |
| FullEnrich | $29 a month for 500 credits (Pro) | $0.55 at 1,000 credits a month (10 credits a number), down to $0.35 at 100,000 | Nothing charged when nothing is found; landlines are free |
| Wiza | $49 a month (Starter, 100 emails and 100 phones) | $0.49 on Starter if all 100 phones are used, $0.35 overage per contact with a number | A phone credit is spent per contact enriched with a number |
| Apollo | $49 per seat per month billed yearly (Basic, 30,000 credits a year) | About $0.16 on annual Basic if every credit goes to phones (8 credits a number) | The pricing page states 8 credits for accessing a phone number; it does not describe a refund on a miss |
| Overloop | $69 per user per month (Starter, 250 credits) | 5 credits, only on a match (see pricing) | An empty lookup uses no phone-search credits |
Prices as displayed on each vendor pricing page on September 28, 2026. Dollars per number assume every credit of the plan is spent on phone numbers; unused credits raise the real cost. Taxes, seat minimums and currency conversion change the total.
On pure cost per number, Lusha's annual plans sit in the same band as Kaspr and FullEnrich, around $0.44 to $0.55. Apollo is the outlier on paper: $588 a year for 30,000 credits at 8 credits a number is about 3,750 numbers, or $0.16 each, but those credits also pay for emails and enrichment, and Apollo publishes no coverage figure we could check. The other difference is the rule on a miss. FullEnrich states that it charges nothing when nothing is found. Wiza spends a phone credit only per contact enriched with a number. Lusha charges per data point revealed and does not refund reveals. See Kaspr pricing, FullEnrich pricing and Wiza pricing for the full breakdowns.
Overloop publishes this page, so treat this paragraph as the vendor speaking. If the number has to land in an email or LinkedIn sequence rather than a CSV, the cost to compare is the data plus the sending tool. Overloop charges 5 credits per revealed number, and only when a number is found: an empty lookup uses no phone-search credits. Credits come with the seat, at $69 per user per month for Starter with 250 credits and $99 per user per month for Growth with 500 credits, and the same seat runs email and LinkedIn sequences. The dollar price of one Overloop number is not published yet, so we do not quote one here; check Overloop pricing for the current plans. Overloop's phone number finder queries several sources in turn and stops at the first match, and Overloop finds work emails with its email finder.
Is Lusha worth the price?
Lusha fits a seller who reveals a few numbers a day from LinkedIn or a website and wants a free tier to start. It fits less well when the team reveals in bulk from lists with patchy coverage, because every selected contact is charged, or when the numbers need to go straight into sequences, because Lusha is a data tool and the sender is a second subscription. If you are shopping around, our Lusha alternatives guide compares 10 options on the same cost basis.
Frequently asked questions
How much does Lusha cost per month?
On September 28, 2026 Lusha listed Free at $0, Starter at $49.90 a month or $37.45 a month billed yearly, Pro at $69.90 a month or $52.45 billed yearly, Premium at $399.90 a month or $299.95 billed yearly, and a custom Scale plan. Yearly billing is shown as 25% off. Teams larger than 5 users are sent to sales.
How much does a phone number cost on Lusha?
A phone number costs 5 credits and a verified email 1 credit. In dollars that is about $0.62 per number on monthly Starter ($49.90 for 400 credits, so 80 numbers) and about $0.47 on annual Starter ($449.40 a year for 4,800 credits, so 960 numbers). Pro and Premium land between $0.44 and $0.59 per number.
Is Lusha free?
Lusha has a Free plan with up to 40 credits a month, 1 seat and no credit card. At 5 credits per phone number that is 8 numbers a month, or 40 emails, or a mix. It includes the browser extension and CRM integrations.
Do Lusha credits roll over?
On monthly plans, unused credits roll over up to twice the monthly limit, as long as you stay subscribed. On annual plans all credits arrive up front and anything unused is reset at the end of the annual cycle, even if you renew. The Starter card on the pricing page reads "Credits granted each month" while Pro and Premium read "Credits roll over up to 2x", so confirm rollover on Starter before relying on it.
Can I cancel Lusha at any time?
Yes. Lusha's pricing FAQ says you can cancel from Account Settings, cancellation takes effect at the end of the plan cycle, and your credits stay usable until then. Plans renew automatically. Monthly plans can also be frozen for 1 or 2 months, up to twice a year.
Is Lusha legal to use in Europe?
Lusha lists GDPR, CCPA, SOC 2 and ISO 27701 on its pricing page and offers a do-not-call list feature. Whether your own outreach is lawful still depends on your legal basis, the country you call into and national do-not-call rules, so check those with your counsel rather than relying on a vendor badge.
Which is better, Lusha or Apollo?
It depends on the job. Apollo is cheaper per number on paper: on September 28, 2026 its annual Basic plan cost $49 per seat per month for 30,000 credits a year, and a phone number costs 8 credits, about $0.16 each if every credit goes to phones. Lusha costs $0.44 to $0.62 per number but has a lighter extension and a free tier of 40 credits. Apollo includes email sequences; Lusha is a data tool. For email and LinkedIn sequences with phone reveal charged only on a match, compare Overloop too.
Does Lusha charge when no phone number is found?
Lusha's help center says credits are deducted per data point revealed and that reveals are not refunded, even when the data is incomplete. In bulk, credits are deducted for every contact in the selection, including those where only partial data was found. FullEnrich states that it charges nothing when nothing is found, and Overloop charges its 5 phone credits only when a number is found.
How we priced it, and the sources
On September 28, 2026 we opened each official pricing page as a logged-out visitor from a European IP address, in a headless browser so that prices rendered by JavaScript were visible, and read the help-center or legal pages listed below. Cost per number is our arithmetic: the plan price divided by the phone numbers the plan can reveal if every credit goes to phones. It is a floor, not a forecast, because unused credits and misses raise the real cost. We excluded star ratings and accuracy percentages that a pricing page cannot prove. Lusha's plan prices are rendered by JavaScript and do not appear in the raw HTML, which is why we used a rendered page.
- Lusha pricing (plans, credits breakdown, pricing FAQ), read September 28, 2026
- Lusha help: How credits are counted, read September 28, 2026
- Lusha help: Billing FAQ, read September 28, 2026
- Kaspr, FullEnrich and Wiza figures: see the sources on their pricing pages linked in the comparison, read September 28, 2026
- Apollo pricing (Basic plan and credit table, rendered page), read September 28, 2026