Lusha and ZoomInfo sell the same thing, B2B emails and phone numbers, to very different buyers. Lusha publishes its prices, starts free and costs $37.45 a month on annual billing for 400 credits a month. ZoomInfo publishes no price, sells through sales, and declares the larger database; Vendr's contract data puts its median buyer at $33,500 a year. Every number below was read on September 28, 2026.
Disclosure first: we are Overloop, and we sell contact data and outreach, so we compete with both Lusha and ZoomInfo. Every price and figure below was read on the vendors' official pages on September 28, 2026. Where one of them is the better choice for your team, we say so.
Lusha vs ZoomInfo: the short answer
Choose Lusha if you are a small or mid-size team that wants to start today, see the price, and reveal emails and phone numbers from an extension or the CRM. A phone number costs 5 credits, about $0.44 to $0.62 at list price.
Choose ZoomInfo if you need enterprise scale: the largest declared database (500M+ profiles, 135M+ direct dials), intent data, warehouse delivery and governance, bought on a contract. ZoomInfo does not publish what a phone number costs.
Choose Overloop if the number has to go straight into outreach. Overloop, our product, reveals a phone number for 5 credits, charged only when one is found, and runs the email and LinkedIn sequence from the same prospect record. Plans start at $69 per user per month with 250 credits.
Lusha vs ZoomInfo side by side
| Criterion | Lusha | ZoomInfo | Overloop (our product) |
|---|---|---|---|
| Entry price | Free plan; Starter $49.90 monthly or $37.45 a month billed annually | Not published; quote from sales. Vendr median $33,500 a year | Starter $69 per user per month with 250 credits; Growth $99 with 500 credits |
| Phone numbers on the entry paid plan | 80 a month (400 credits, 5 per number) | Not published | Up to 50 a month on Starter (250 credits, 5 per number) if no credits go elsewhere |
| Price per phone number | About $0.44 to $0.62 | Not published | 5 credits, only on a match (see pricing) |
| When a number is charged | 5 credits per revealed number | Not published | 5 credits, only when a number is found; an empty search uses no phone-search credits |
| Coverage the vendor declares | 290M+ verified contacts, 29M+ companies, 239 countries | 500M+ professional profiles, 135M+ direct dials, 122M+ companies | Own B2B prospect database for sourcing; phone reveal queries several sources in turn |
| Accuracy claim by the vendor | None with a figure on the pages we read | 87% mobile number accuracy, stated on its data page | No phone match rate published |
| Integrations named | Salesforce, HubSpot, Pipedrive, Zoho, Outreach, Salesloft, Gong, Clay, Zapier, Make, n8n | Salesforce, HubSpot, Marketo, Outreach, Snowflake | CRM integrations whose scope varies by plan; Chrome extension for LinkedIn |
| How you buy | Self-serve; teams above the listed plans go to sales | Sales-led, free trial offered through its site | Self-serve, per user |
Pricing
Lusha (Lusha pricing, September 28, 2026): Free at $0 with 40 credits a month; Starter $49.90 monthly with 400 credits, or $37.45 a month billed yearly with 4,800 credits a year; Pro $69.90 monthly with 600 credits, or $52.45 yearly, with 2 free seats; Premium $399.90 monthly with 3,400 credits, or $299.95 yearly, with 5 free seats; Scale custom.
ZoomInfo publishes no prices. Its pricing page routes visitors to sales, and on September 28, 2026 it served an anti-bot check to our browser. The public benchmark is Vendr ZoomInfo pricing data: a median of $33,500 a year across 1,573 purchases, from $7,213 to $155,820. That is negotiated contract data reported by a third party, not a list price.
Cost per phone number
| Tool | Plan | How we computed it | Price per phone number |
|---|---|---|---|
| Lusha | Starter, monthly | $49.90, 400 credits a month, 5 credits per number = 80 numbers | about $0.62 |
| Lusha | Starter, annual | $37.45 a month, 4,800 credits a year (400 a month) = 80 numbers a month | about $0.47 |
| Lusha | Pro, monthly | $69.90, 600 credits a month = 120 numbers | about $0.58 |
| Lusha | Pro, annual | $52.45 a month, 7,200 credits a year = 120 numbers a month | about $0.44 |
| ZoomInfo | All editions | No price or credit cost published | Not published |
| Overloop | Starter or Growth | Phone reveal draws on the plan's shared credits | 5 credits, only on a match (see pricing) |
Lusha's credits are shared with email reveals and exports, so the ceiling above is the best case. ZoomInfo contracts bundle credits into editions; ask sales for the credit cost of a mobile number before you sign.
Data and coverage
ZoomInfo's ZoomInfo data page declares 500M+ professional profiles, 300M+ verified business emails and 135M+ direct dial numbers. By region it lists 77.7M+ mobile numbers in North America and 18.5M+ in Europe, and it states 87% mobile number accuracy, a vendor figure. Lusha's Lusha data page declares 290M+ verified contacts and 29M+ companies in 239 countries, with 37 markets above 1M contacts, and says its contacts come from professional communities, partners and contributors rather than scraping.
ZoomInfo declares more records. Whether it has more of the numbers you need depends on your countries and titles; run your own 100 prospects through both trials.
Workflow
Lusha is built for the individual seller: an extension on profiles and company sites, a web app for search and lists, email sequences listed on every plan. ZoomInfo is built for the revenue organization: data, intent from 4,500+ topics, CRM and warehouse enrichment, and engagement tools, packaged in editions. A ZoomInfo rollout usually has an owner in RevOps; a Lusha rollout can be one person on a card.
Integrations
Lusha's Lusha integrations names Salesforce, HubSpot, Pipedrive, Zoho, Outreach, Salesloft, Gong, Clay, Zapier, Make, n8n and Slack. ZoomInfo's data page names Salesforce, HubSpot, Marketo, Outreach and Snowflake.
Verdict by team type
- 1 to 10 sellers: Lusha. Published price, free plan, no procurement.
- Enterprise with RevOps: ZoomInfo, if intent, governance and warehouse delivery are on the requirement list.
- Team calling Europe: test both in your countries, and add Cognism to the shortlist.
- Team that needs the number inside a sequence: neither is built for it first; see the third option below.
- Team that wants the number on the sequence record: Overloop, if you want the revealed phone number and the email and LinkedIn sequence on one prospect record. 5 credits per revealed number, only on a match. Overloop has no built-in dialer.
A third option: Overloop
Overloop is our product, so weigh this section with that in mind. It is not a pure data vendor. Overloop finds the work email and the phone number of a prospect and runs the email and LinkedIn sequence from the same record, so the number does not have to travel through a CSV before anyone uses it.
For phone data, the Overloop phone number finder queries several data sources in turn and stops at the first match. A revealed number costs 5 credits, charged only when a number is found; an empty search uses no phone-search credits. Overloop finds emails with its email finder and sources new prospects from an advertised 450M+ B2B contact database. Credits are one shared meter across sourcing, email finding and phone reveal. Starter is $69 per user per month with 250 credits and Growth is $99 per user per month with 500 credits; the credit rules sit on the pricing page.
Where we lose: ZoomInfo declares a much larger database, and Lusha's extension is lighter if you only reveal from a profile. Overloop has no built-in dialer, so revealed numbers feed call tasks and CSV exports. We do not publish a phone match rate, because a rate measured on our lists would not predict yours. Run the reveal on 50 prospects you already know before you decide.
Want the number and the sequence in one place?
Overloop reveals phone numbers for 5 credits each, only when one is found, and sends the email and LinkedIn sequence from the same prospect record.
See the phone number finderSee plans and creditsHow this comparison was made
This is desk research, not a lab test. On September 28, 2026 we opened each vendor's official pricing page and the data pages linked below as a logged-out visitor, rendered them in a browser, and recorded plan prices, credits and the credit cost of a phone number. Price per number assumes every credit on the plan goes to phone numbers, which is the ceiling, not a typical month: emails, exports and other features draw on the same credits at most vendors. Coverage figures are what each vendor declares about its own data. We did not run a paid trial of either tool and we do not rank data accuracy, because no independent audit covering both was available. ZoomInfo's pricing page blocked our automated browser on September 28, 2026, which is why its price comes from Vendr. Methodology notes for the blog sit on our methodology page.
- Lusha pricing
- Lusha data page
- Lusha integrations
- ZoomInfo pricing
- ZoomInfo data page
- ZoomInfo about page
- Vendr ZoomInfo pricing data
Frequently asked questions
Is Lusha better than ZoomInfo?
For small teams, Lusha is the easier buy: a free plan, published prices from $37.45 a month on annual billing, and 5 credits per phone number, as read on September 28, 2026. ZoomInfo is the stronger fit for enterprise teams that want the largest declared database, intent data and governance on a contract.
Is Lusha cheaper than ZoomInfo?
At published prices, yes, since ZoomInfo publishes none. Lusha plans run from $37.45 to $399.90 a month. Vendr's contract data puts ZoomInfo's median buyer at $33,500 a year across 1,573 purchases.
Does ZoomInfo have more phone numbers than Lusha?
ZoomInfo declares more: 135M+ direct dial numbers and 500M+ professional profiles. Lusha declares 290M+ verified contacts. Both are vendor figures. Coverage in your countries and roles is what matters, so test both on the same list.
How much does a phone number cost on Lusha?
5 credits per revealed number. Starter's 400 monthly credits buy 80 numbers: about $0.62 each at $49.90 monthly or $0.47 on annual billing. Pro buys 120 numbers a month, about $0.44 to $0.58 each.
Does ZoomInfo offer a free trial?
ZoomInfo's site offers a free trial next to its contact-sales path, as seen on September 28, 2026. Pricing itself is not published. Lusha has a permanent free plan with 40 credits a month.
Is there a cheaper alternative to ZoomInfo?
For self-serve contact data, Lusha, Apollo and Kaspr publish their prices. If you need the number to land straight in an email and LinkedIn sequence, Overloop reveals phone numbers for 5 credits each, only when one is found.